Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) has announced the rollout of its comprehensive 2025 summer cannabis collection, introducing a range of new formats and innovative flavors designed to meet evolving consumer preferences across Canada. The collection, developed and offered through the company’s wholly-owned licensed cannabis producers, Aphria Inc. and High Park Holdings Ltd., aims to cater to diverse consumer needs during the warmer months.
Expanding the Beverage Portfolio
A key focus of the 2025 summer lineup is the expansion of Tilray’s cannabis-infused beverage offerings. The company is introducing new options under popular brands, broadening the choices available to consumers seeking alternatives to traditional smoking or vaping products. Included in this launch are new THC beverages such as XMG Atomic Sours Beverages.
Further enhancing the beverage selection, the Mollo brand is set to debut new flavor profiles. The Mollo Blackberry Seltzer will launch in a convenient 4-pack format in August 2025, available exclusively in the province of Ontario. Also arriving in August 2025 in Ontario is the Mollo Strawberry Guava Seltzer, adding another tropical-inspired option to the market.
Innovations in Pre-Rolls and Vapes
Tilray Brands’ summer collection also features significant introductions in the pre-roll and vape categories, highlighting potency and novel formats. The Good Supply brand, known for its diverse product range, is releasing high-potency pre-rolls.
Among the new Good Supply offerings are the Double Dutchies 2x1g Pre-Rolls, providing a substantial option for consumers. Additionally, the brand is launching Peach Bum 3×0.6g Infused Pre-Rolls, which are kief-coated for enhanced effect and flavor. Good Supply is also introducing the Mini Monsters Mix Pack, featuring two 1.19g pre-rolls with distinct strains: Golden Guy, a Sativa, and Monkey Walker, an Indica, offering consumers variety within a single package.
The Redecan brand is contributing to the summer lineup with Live Resin Infused Pre-Rolls, leveraging the potent profile of live resin. Redecan is also releasing the Legit Live Resin AIO Vape, an all-in-one vape product formulated with zero additives, appealing to consumers seeking purity in their vape experience.
Rounding out the vape introductions, the Good Supply brand is adding the Mango Jango 2g 510 Vape to its portfolio, providing a larger format vape cartridge with a popular flavor profile.
New Strain Releases
Dried flower remains a core segment of the Canadian cannabis market, and Tilray Brands is introducing a new strain under its premium Broken Coast Cannabis brand. Broken Coast Cannabis is scheduled to launch the Coffee Creamer strain in August 2025.
This new strain will be available in both 3.5g and 7g formats and is slated for release in major markets across Canada. The Coffee Creamer strain is noted for its distinctive aroma and flavor profile, featuring prominent coffee and vanilla notes.
Catering to Summer Occasions
The overall collection is strategically designed to align with consumer behavior during the summer months. The emphasis on convenient formats like beverages and pre-rolls, alongside high-potency options and novel strains, reflects a focus on products suitable for outdoor activities, social gatherings, and leisure.
Tilray Brands states that this expansion of its product portfolio through Aphria Inc. and High Park Holdings Ltd. underscores its commitment to innovation and responding to consumer demand within the competitive Canadian cannabis market. The 2025 summer collection aims to provide consumers with high-quality, diverse options to enhance their summer experiences.
