
THC Beverages Break $1.1 Billion Mark in 2024, Signaling a Major Consumer Shift and Industry Expansion
The United States cannabis beverage market has experienced a significant surge, with sales surpassing $1.1 billion in 2024, according to a comprehensive report by Whitney Economics. This milestone underscores a substantial shift in consumer preferences, with individuals increasingly turning to THC-infused drinks as a preferred alternative to traditional alcoholic beverages. The sector’s rapid growth is…