New York City is set to host Revelry NYC 2025, a pivotal two-day event that will once again convene the city’s vibrant cannabis culture and burgeoning industry. Scheduled for September 12-13, 2025, at the iconic Pier 36 in Lower Manhattan, this festival aims to solidify New York’s status as a national leader in cannabis commerce and community. Organized by On The Revel, a company founded by visionaries Lulu Tsui and Jacobi Holland, Revelry NYC has become a cornerstone for those navigating the rapidly evolving legal cannabis landscape in the Empire State.
On The Revel, founded by visionaries Lulu Tsui and Jacobi Holland, has been instrumental in shaping New York’s cannabis ecosystem since 2016. Their approach prioritizes inclusivity, diversity, and the normalization of cannabis, moving beyond traditional, finance-driven conferences to create spaces where education, culture, and social equity intersect. Revelry NYC 2025 continues this mission, offering a unique duality: a business-focused Buyers’ Club and a public-facing festival.
The Dual Experience: Business Meets Community
Friday, September 12: Revelry Buyers’ Club
The event kicks off with an industry-only Buyers’ Club, an exclusive, invite-only trade show designed for deal-making and strategic networking. This day is dedicated to licensed retailers, product brands, wholesalers, distributors, and operators, fostering crucial business connections. With an anticipated attendance of over 350 New York retailers and more than 200 exhibitors, the Buyers’ Club provides a concentrated environment for securing distribution agreements, exploring new product lines, and building partnerships. This focused approach streamlines product discovery for retailers and offers brands direct access to decision-makers, making it an invaluable day for commercial growth. The success of previous Buyers’ Club events, like the May 2025 edition which attracted over 1,800 attendees, underscores its importance in the industry.
Saturday, September 13: Revelry Festival
Transitioning from industry to community, the Revelry Festival opens its doors to the public for attendees aged 21 and over. This expansive celebration transforms Pier 36 into an epicenter of New York cannabis culture, showcasing over 200 local cannabis brands. The festival offers consumers a chance to explore legal products, engage directly with brand representatives, and immerse themselves in the scene. It’s a dynamic blend of live music, art, culinary experiences, and thought-provoking educational panels, highlighting the intersection of cannabis and everyday life. Notable performers include Phony Ppl, Angel & Dren, and Dos Flakos, while cultural leaders such as Black Thought, Scottie Beam, Eagle Witt, and Chef Nikki are set to engage attendees with discussions bridging cannabis, culture, and society.
New York’s Evolving Cannabis Landscape
Revelry NYC 2025 takes place against the backdrop of a rapidly maturing and trending cannabis market in New York. As of September 2025, the state’s licensed marijuana shops have surpassed $2 billion in all-time sales and are on track to reach $1.5 billion in retail sales for the year, demonstrating significant consumer adoption and market growth. Experts predict the market could reach over $3.3 billion by 2027, with over 625 dispensaries expected to open by the end of 2025, increasing access and competition.
The market is shifting from a focus on high THC and low prices to an emphasis on craft, local, and ethically produced products that align with consumer values. Consumers are increasingly interested in terpene profiles, minor cannabinoids, and transparent cultivation practices. This evolving consumer behavior is driving innovation, with a growing demand for diverse product lines, including edibles, beverages, and wellness-focused options. Revelry NYC 2025 is positioned to reflect and amplify these trends, offering a platform where industry professionals and consumers can connect with the brands shaping this dynamic market. This event provides crucial news for industry insiders and enthusiasts alike, showcasing how related industries can converge with culture.
Visionaries Behind Revelry NYC
Co-founder Lulu Tsui envisions a future where cannabis events are as culturally embedded as art fairs and music festivals, stating, “Let’s do what New York does best with culture. Let’s bring the food. Let’s bring music. Let’s bring good vibes. Let’s bring cannabis.” Her background in software design and user experience, coupled with a deep commitment to community and normalization, informs Revelry’s unique approach. Alongside co-founder Jacobi Holland, Tsui has cultivated an event series that is authentically representative of New York’s diverse melting pot, fostering genuine connections and driving significant market growth.
Revelry NYC 2025 promises to be more than just an event; it’s a testament to the evolving relationship between cannabis, culture, and commerce in one of America’s most influential cities. By meticulously blending business objectives with cultural celebration, On The Revel ensures that both industry advancement and community expression thrive, setting a precedent for related industries nationwide.
