Trulieve Cannabis Corp. has expanded its popular beverage offerings by launching five new 10-milligram THC-infused flavors across its Onward and Upward brands. This latest move underscores the company’s strategy to capitalize on the burgeoning demand for cannabis-infused drinks and cater to consumers seeking diverse and convenient alternatives. The new “Stronger Sips” collection introduces sophisticated cocktail-inspired options under the Onward brand, alongside a refreshing addition to the Upward energy drink line.
A Sophisticated Sip: Introducing New Onward Flavors
The Onward brand, known for its premium, non-alcoholic cocktail alternatives, welcomes four new distinct flavors designed to appeal to a discerning palate. These include Berry Smash, Cosmopolitan, Lemon Drop Martini, and Paloma. Each of these new Onward beverages is formulated with 10 milligrams of THC, aligning with Trulieve’s strategy to offer precisely dosed products. These Farm Bill-compliant creations are crafted in the USA, using naturally derived THC and CBD, with a focus on quality and transparency.
Upward Energy Gets a Refreshing Twist
Complementing the Onward offerings, the Upward brand, which focuses on THC-infused energy drinks, introduces Half & Half – an iced tea and lemonade fusion. This new flavor joins the Upward line that is designed to support active and wellness-focused lifestyles. Like its Onward counterparts, Upward beverages are Farm Bill-compliant and are crafted in the USA with naturally derived THC and CBD. The Upward energy drinks also incorporate ingredients like green coffee beans and black tea leaves to provide an energizing effect, catering to consumers seeking functional benefits alongside their cannabis experience.
Tapping into Growing Demand for THC Beverages
Trulieve CEO Kim Rivers highlighted the strategic importance of these new launches, stating, “Strong sell through of our 10 milligram flavors highlights the growing demand for THC beverages”. This sentiment is supported by market trends indicating a significant expansion in the cannabis beverage sector, with sales topping $1 billion in the U.S. in 2024. Furthermore, consumer research suggests a preference for lower THC dosages per occasion, with 10 mg or less being favored by a substantial segment of edible consumers. Trulieve’s consistent focus on 10mg offerings positions them well to meet this consumer preference and drive further market penetration.
Expanded Distribution and Strategic Partnerships
These new beverage innovations are readily available to consumers in Florida and Illinois. Trulieve has bolstered its distribution network through strategic partnerships, including agreements with Romano Beverage for Illinois and Anheuser-Busch for Northern Florida. This expanded reach ensures that the Onward and Upward beverages can be found at hundreds of retail locations, notably including major chains like ABC Fine Wine & Spirits and Total Wine & More. This extensive availability is crucial for meeting the growing consumer interest in cannabis-infused drinks as an alternative to traditional alcohol.
Trulieve’s Commitment to Innovation
The launch of these five new flavors represents another step in Trulieve’s ongoing commitment to providing innovative, high-quality products across its brand portfolio. As a leading, vertically integrated cannabis company and multi-state operator, Trulieve continues to build scale in retail and distribution, aiming to deliver optimal customer experiences and increase access to cannabis products. The company’s strategic approach to product development and market expansion positions it as a significant player in the dynamic and rapidly evolving cannabis beverage market.
The introduction of the “Stronger Sips” collection by Trulieve not only diversifies its existing product lines but also reinforces the growing trend of sophisticated, low-dose cannabis beverages, offering consumers more choices to sip, savor, and enjoy.
