Verano Holdings Corp. has launched a significant new venture. They are introducing Swift Lifts as its own brand. This brand focuses on premium cannabis pre-rolls. It aims to meet growing consumer demand. The cannabis market sees rapid expansion. Pre-rolls are a major driver of this growth. Swift Lifts offers quality and convenience. This is key for today’s consumers.
Elevating the Pre-Roll Experience
Swift Lifts were formerly part of Verano’s main brand portfolio. Now, they stand alone. This independent brand offers a robust selection. These are premium pre-roll cannabis offerings. They are perfectly portioned for consumers. The brand promises quality and convenience. David Spreckman, Verano’s Chief Marketing Officer, commented. He said Swift Lifts are for “all of life’s moments.” This new brand strategy shows Verano’s focus. They are delivering strategic product innovations.
Diverse Product Offerings for Every Consumer
The Swift Lifts product line features three main options. Short Lifts are designed for convenience. They come in packs of ten. Each pre-roll contains 0.35 grams. These are ideal for quick, solo enjoyment. Swift Lifts offer balanced potency and flavor. Each pack includes five 0.5g pre-rolls. They fit seamlessly into any lifestyle. Long Lifts provide a full gram experience. These are perfect for longer, relaxing sessions. They burn evenly for smooth, rich flavor. Verano plans future expansions. This will include infused and coated Swift Lifts. This demonstrates a commitment to new cannabis products.
Tapping into the Fastest-Growing Cannabis Category
The pre-roll category is booming. It is the fastest-growing segment in cannabis. In 2025, pre-rolled joints grew over 22% year-over-year. They accounted for more than 13% of total cannabis sales. Pre-rolls are now a staple item. Consumers increasingly prefer ready-to-use products. This trend fuels market expansion. The pre-roll market is valued in the billions. This makes it a critical focus for Verano. Infused pre-rolls are a popular sub-segment. They represent a large market share. This shows demand for premium cannabis experiences.
Strategic Market Rollout and Expansion
Verano is rolling out Swift Lifts strategically. The brand is initially available in five core markets. These include Arizona and Illinois. Maryland and New Jersey are also key locations. Nevada is another initial market. Verano plans to expand further. Connecticut and Virginia will soon offer Swift Lifts. Florida is also on the expansion list. Consumers can find these new products. They will be available at Verano’s Zen Leaf dispensaries. Third-party retail partners will also carry them.
Verano’s Commitment to Innovation
This brand launch aligns with Verano’s core strategy. The company prioritizes strategic new product innovation. They aim to expand their market position. Swift Lifts address a clear consumer need. They offer convenience without sacrificing quality. Verano leverages advanced manufacturing. This approach ensures production efficiency. It also maintains high product quality. This brand launch is a key step. It strengthens Verano’s diverse portfolio. The company continues to lead in the cannabis industry. This focus on new product innovations is vital.
