LOUISVILLE, Colo. – October 14, 2025 – Charlotte’s Web Holdings, Inc., a pioneer and market leader in hemp-derived wellness, has announced the launch of Knockout, the newest addition to its Brightside collection of hemp-derived THC gummies. This strategic expansion into the sleep market introduces a carefully formulated product designed to support falling asleep and staying asleep, leveraging advanced delivery technology for rapid effects.
Knockout Gummies: A New Approach to Sleep
The blackberry-flavored Knockout gummies are precisely infused with a balanced ratio of hemp-derived THC and CBN. This dual-action formula is crafted to help users fall asleep faster with THC, while CBN is included to promote restful, uninterrupted sleep throughout the night. Each 20-count bottle retails for $39.99 and is available for purchase online and at select retailers nationwide. Aligning with Charlotte’s Web’s commitment to clean ingredients, Knockout gummies are vegan, gluten-free, and produced using U.S.-grown hemp.
The Science Behind Rapid Sleep: AZUCA TiME INFUSION™
A key innovation powering the Knockout gummies is the proprietary AZUCA TiME INFUSION™ delivery system. This technology is designed to enable rapid onset of effects, typically felt within 5 to 15 minutes of consumption. Unlike traditional edibles that can take an hour or more to take effect due to liver processing, AZUCA’s TiME INFUSION™ encapsulates individual cannabinoid molecules. This process makes them hydrophilic, allowing for direct absorption into the bloodstream through soft tissues in the mouth, esophagus, and stomach, leading to a faster and more predictable experience. This advanced technology ensures that consumers can rely on a consistent and timely effect, setting a new standard for hemp-derived THC products.
Expanding the Brightside Collection for Precision Wellness
The introduction of Knockout marks the fourth formulation in Charlotte’s Web’s Brightside line, which was launched earlier this year to introduce a new standard of precision wellness with hemp-derived THC. The existing Brightside gummies include formulations such as Unwind, Focus, and Recover (or variations like Rest & Relax, Focus & Flow, and Relieve & Ease). The Brightside collection is designed to offer targeted benefits by combining micro- to moderate doses of hemp-derived THC with synergistic cannabinoids. Knockout specifically extends this collection’s reach into the significant sleep wellness market, catering to growing consumer interest in natural sleep solutions.
Charlotte’s Web’s Strategic Vision and Market Opportunity
As a botanical wellness innovation company and market leader in hemp extract wellness, Charlotte’s Web continues to prioritize science-backed formulations and consumer-centric product development. CEO Bill Morachnick stated that “Sleep remains one of the fastest-growing segments in wellness, and Charlotte’s Web is positioned to lead the hemp wellness category.” The launch of Knockout reflects the company’s investment in fast-acting, hemp-derived THC innovations and its strategic response to growing consumer demand for precision wellness solutions that integrate THC.
The hemp-derived THC category in the U.S. is experiencing significant growth, driven by consumer demand for convenience, discretion, and wellness appeal. With consumers increasingly seeking natural alternatives to traditional sleep aids and alcohol, Charlotte’s Web’s Knockout gummies offer a controlled and predictable experience, reinforcing the brand’s commitment to quality and safety. This launch further strengthens Charlotte’s Web’s portfolio of new cannabis products and its position in the expanding wellness sector.
