Curaleaf Holdings, Inc. has announced the launch of Anthem Bold, a new premium infused pre-roll line designed to elevate the consumer experience. This strategic expansion of its Anthem brand portfolio introduces a high-potency offering to the rapidly growing cannabis market. The new Anthem Bold pre-rolls are initially available exclusively at Curaleaf dispensaries across Arizona, Illinois, New Jersey, and New York, with plans for a subsequent wholesale launch.
The “Bold” Innovation: Craftsmanship Meets Potency
Anthem Bold is engineered for consumers seeking a more intense and flavorful cannabis experience. Each pre-roll artfully combines premium Anthem flower with THCA diamonds and meticulously selected, strain-specific terpenes. This infusion process results in a product that averages an impressive 40% THC content, delivering a powerful boost. The line offers two distinct experiences: one focused on flavor, featuring sweet wood tips and paired with fruit-forward strains like Blue Raspberry Kush (Indica), Pineapple Haze (Sativa), and Watermelon Z (Hybrid); the other emphasizes the cannabis itself with glass tips, showcasing iconic strains such as Blue Dream (Hybrid), King Louis XIII (Indica), and Acapulco Gold (Sativa). Consumers can choose from convenient half-gram five-packs or single one-gram pre-rolls, crafted with natural hemp paper for a consistently smooth burn.
Building on the Anthem Brand Legacy
The Anthem Bold launch builds upon the foundation laid by the earlier introduction of Anthem Classic, which debuted in April 2025 and offered a quality experience for the everyday cannabis consumer. Positioned as an “all-American pre-roll brand,” Anthem aims to celebrate American-grown cannabis and the spirit of innovation within the industry. Boris Jordan, Chairman and CEO of Curaleaf, stated that Anthem is the company’s way of honoring the legacy of cultivators and entrepreneurs. “With Anthem Bold, we’ve brought together craftsmanship, potency, and design to create a product that feels both nostalgic and timeless,” Jordan commented, highlighting Curaleaf’s unique position as a first-party producer. The combined Anthem Classic and Anthem Bold offerings provide consumers with a comprehensive range of pre-roll options under a unified national brand.
Strategic Move into a Growing Market Segment
Curaleaf’s introduction of Anthem Bold is a strategic maneuver into one of the most dynamic segments of the cannabis market. Pre-rolls are recognized as the fastest-growing category in cannabis retail, with infused pre-rolls alone accounting for a significant 45% of overall pre-roll sales, reaching as high as 70% in certain markets. This expansion aligns with Curaleaf’s commitment to developing new cannabis products and innovations that meet evolving consumer preferences and capitalize on market trends. The company’s focus on quality, consistency, and premium experiences underscores its strategy to capture market share in high-demand categories.
Broader Impact and Future Availability
The Anthem Bold launch is a significant step in establishing the Anthem brand as a national player recognized for quality and innovation. While initially accessible in four key states, Curaleaf has confirmed plans for broader wholesale distribution and continued expansion into additional retail markets in the coming months, further solidifying its national presence. This move demonstrates Curaleaf’s capacity to leverage its operational strengths and brand portfolio to introduce sought-after new cannabis products.
The introduction of Anthem Bold infused pre-rolls signifies Curaleaf’s dedication to product innovation and its strategic vision to lead in key cannabis market segments. By offering a premium, high-potency option that resonates with both tradition and modern consumer desires, Curaleaf is poised to capture significant attention within the competitive pre-roll landscape.
