High Times magazine has launched a new streaming video channel. It is called High Times TV, or HTTV. The channel aims to offer a Netflix-like experience. It caters specifically to cannabis enthusiasts. This move marks a significant digital strategy for High Times.
The platform is now live. Viewers can find it at tv.hightimes.com. It is also available on iOS, Apple TV, Android, and Roku devices. This wide availability ensures broad access for its audience. High Times seeks to expand its brand beyond print and social media. This digital push is partly a response to censorship. Many mainstream platforms restrict cannabis-related content. Therefore, HTTV aims to fill this void. It offers a dedicated space for this content.
HTTV will feature a curated selection of cannabis-themed programming. Viewers can expect cultivation and extraction lessons. Comedy shorts will also be available. Behind-the-scenes looks at High Times’ Cannabis Cup events are planned. Additionally, influencer vlogs will be part of the lineup. This diverse content aims to engage a wide range of cannabis fans. The platform partners with various influencers and creators. This collaboration brings fresh perspectives and unique content to HTTV. High Times has a long history with cannabis culture. It has been a leading resource since 1974. Now, it is adapting to the digital age. This includes leveraging video content. The company sees a huge demand for mobile-friendly video. There is a real hunger for cannabis-related material. Social media often blocks this type of content. High Times wants to satisfy this demand. They want to reach their loyal audience everywhere. It is another way to serve their fans. This new channel fulfills that need. It provides an outlet for content creators too. Many have had their work removed from other platforms. HTTV offers them a new home to stream and monetize their videos. This move is crucial for High Times. It helps monetize its strong brand name. The company had previously neglected its digital presence. This streaming service is a new push. It reflects a modern business strategy. High Times is adapting to market changes. It is also positioning itself for growth.
The platform will generate revenue through advertising. It partners with Unreel for this purpose. Unreel connects HTTV to digital ad networks. These include platforms like Roku and Google Ad Manager. This advertising model allows content to remain free for viewers. It also supports content creators. It helps them earn revenue from their work. This strategy is vital for sustainability. High Times is investing in its digital future. The channel offers a unique alternative. It competes with other emerging cannabis-themed streaming services. However, High Times boasts a significant brand presence. Its legacy gives it an edge. The platform aims to be more than just a media outlet. It seeks to build a community. It offers a space for connection and shared interest. The content goes beyond basic news. It delves into culture, education, and entertainment. This makes it a comprehensive resource. It truly aims to be the Netflix of cannabis. It supports an industry that is rapidly growing. The demand for authentic cannabis content is high. HTTV is set to meet this demand. It is a strategic step for High Times.
