New York City played host to a pivotal gathering for the burgeoning cannabis sector earlier this month. The Cannabis Means Business (CMB) Conference, held on June 4-5, 2025, at the expansive Javits Convention Center, convened industry leaders, entrepreneurs, policymakers, and advocates to discuss the future landscape of cannabis commerce and culture.
Understanding the Event’s Evolution
The 2025 iteration marked a significant evolution for the long-running New York-based event. Previously known as the Cannabis World Congress and Business Exposition (CWCBE Expo), the conference adopted the new name “Cannabis Means Business” for 2025. This rebranding signals a sharpened focus on the economic opportunities, challenges, and strategies driving the industry forward. Held annually in New York since 2014, the event has consistently served as a key platform for networking, education, and deal-making within the cannabis space.
Keynote Dialogue on Culture and Inclusion
A major highlight of the two-day conference was the participation of acclaimed actress, television host, and vocal cannabis advocate, Whoopi Goldberg. Ms. Goldberg engaged attendees in a candid Fireside Chat, offering her unique perspective on the industry. She discussed the multifaceted aspects of cannabis, including its benefits and cultural significance, and underscored the vital role and increasing visibility of women within the burgeoning industry.
Ms. Goldberg’s presence resonated deeply with many, bringing a mainstream voice to discussions often confined to industry insiders. Her advocacy for the plant and her focus on inclusivity, particularly for women entrepreneurs, aligned with broader themes explored throughout the conference.
Innovation and Entrepreneurship in Focus
Innovation and entrepreneurial spirit were also on full display at CMB 2025. The event served as the launch pad for “Whoop-Tea,” a new hemp-derived beverage collaboration featuring Whoopi Goldberg. The product is the latest offering from Pure Genesis, a female-owned beverage brand gaining traction in the market.
Priscilla Wynn, Co-founder and CIO of Pure Genesis, commented on the atmosphere of the conference, noting a “strong community feel.” Ms. Wynn specifically highlighted the impact of a dedicated women’s luncheon and Ms. Goldberg’s conversation as key contributors to this sense of shared purpose and connection among attendees.
Adding to this sentiment, Faye Coleman, CEO and Co-Founder of Pure Genesis, described the CMB conference as a “360 experience,” suggesting the event provided comprehensive insights and opportunities spanning various facets of the industry – from business strategy and regulatory updates to product innovation and community building.
The Business Landscape in New York
New York’s selection as the consistent host city since 2014 underscores its importance as a growing market and a hub for policy discussions surrounding cannabis legalization and regulation. The Javits Convention Center, a prominent venue, provided ample space for exhibitors showcasing everything from cultivation technology and processing equipment to infused products and business services.
The diverse range of participants – encompassing cultivators, manufacturers, distributors, retailers, investors, and ancillary service providers – reflected the complex ecosystem of the modern cannabis economy. Panels and workshops covered critical topics such as navigating regulatory frameworks, securing investment, marketing in a restricted environment, and ensuring social equity within the industry.
A Look Ahead
The 2025 Cannabis Means Business conference successfully brought together key stakeholders at a critical juncture for the industry. The renaming signals a clear emphasis on the economic potential and the maturation of cannabis as a legitimate business sector. The presence of figures like Whoopi Goldberg and the launch of products like “Whoop-Tea” highlight the industry’s expanding reach and its ongoing efforts to build a more inclusive and dynamic future.
As the cannabis industry continues to evolve, events like CMB serve as essential forums for fostering dialogue, forging partnerships, and navigating the complexities of a rapidly changing market. The strong community feel noted by attendees suggests a growing sense of collective purpose among those driving this transformative industry forward.
