New York City is set to host Revelry NYC 2025, a pivotal two-day event that will once again convene the city’s vibrant cannabis culture and burgeoning industry. Scheduled for September 12-13, 2025, at the iconic Pier 36 in Lower Manhattan, this festival aims to solidify New York’s status as a national leader in cannabis commerce and community.
Organized by On The Revel, a company founded by visionaries Lulu Tsui and Jacobi Holland, Revelry NYC has become a cornerstone for those navigating the rapidly evolving legal cannabis landscape in the Empire State. The event is meticulously structured into two distinct yet complementary days, designed to cater to both industry professionals and the general public.
The Dual Experience: Business Meets Community
The first day, Friday, September 12th, is dedicated to the Revelry Buyers’ Club. This exclusive, invite-only trade show is an industry-centric gathering designed for deal-making and strategic networking. It brings together licensed retailers, product brands, wholesalers, distributors, and operators to foster business connections and drive commercial growth. With an anticipated presence of over 350 New York retailers and more than 200 exhibitors, the Buyers’ Club offers a concentrated environment for securing distribution agreements, exploring new product lines, and building crucial partnerships. It represents a significant opportunity for brands to connect directly with decision-makers and for retailers to streamline product discovery.
Following the industry-focused day, Saturday, September 13th, opens its doors to the public for the Revelry Festival. This expansive celebration transforms Pier 36 into an epicenter of New York cannabis culture, welcoming attendees aged 21 and over. The festival showcases more than 200 local cannabis brands, offering consumers a chance to explore legal products, engage with company representatives, and immerse themselves in the scene. The day is a dynamic blend of live music, art, culinary experiences, and thought-provoking educational panels, highlighting the intersection of cannabis and everyday life.
Visionaries and Voices Shaping the Industry
At the heart of Revelry NYC is the vision of its co-founder, Lulu Tsui, who aims to integrate cannabis into lifestyle culture akin to food, music, and art. Tsui, who has navigated her journey from the tech world to becoming a prominent figure in New York’s cannabis space, emphasizes building authentic community and fostering inclusivity. The event consistently highlights the importance of social equity, a key tenet of New York’s cannabis legalization framework, ensuring that opportunities are accessible to communities historically marginalized by prohibition.
The festival also champions diverse voices and perspectives. This year’s programming features notable cultural leaders, including legendary hip-hop artist Black Thought, media powerhouse Scottie Beam, comedian Eagle Witt, and culinary storyteller Chef Nikki, who will engage attendees with discussions bridging cannabis, culture, and society.
A Thriving Market and Cultural Movement
Revelry NYC 2025 takes place against the backdrop of New York’s rapidly expanding cannabis market, which has already surpassed $1 billion in retail sales and is projected to reach $1.5 billion or more in 2025. With the number of legal dispensaries expected to more than double by the end of the year, the market is experiencing significant growth and increased competition. Events like Revelry are crucial for navigating this dynamic environment, offering a platform for local entrepreneurs and brands to gain visibility and forge connections within this trending industry.
A Cultural Showcase: Music, Art, and Education
The festival’s entertainment lineup promises to be a significant draw. Attendees can look forward to performances from popular acts such as Phony Ppl, Angel + Dren, and Dos Blacos, with additional surprise guests expected to enhance the celebratory atmosphere. Beyond the music, Revelry’s educational panels delve into critical topics, ranging from consumer guidance and brand-building strategies to the history of New York’s legacy cannabis strains and even a preview of the emerging psychedelics sector. The inclusion of live art and culinary rising stars further enriches the experience, making Revelry a holistic celebration of New York’s creative spirit.
Revelry NYC 2025 at Pier 36 is more than just a trade show or a festival; it is a comprehensive experience that mirrors the complexity and dynamism of New York itself. It serves as a vital platform for business development, cultural exchange, and community building, underscoring the integral role cannabis is playing in the state’s evolving social and economic fabric. This event continues to set a standard for how related industries can converge with culture, offering a glimpse into the future of legal cannabis nationwide and providing crucial news for industry insiders and enthusiasts alike.
