The United Center in Chicago is making history. It is the first major U.S. arena to sell THC-infused beverages. This marks a significant trend in the live entertainment industry. The venue partnered with Chicago-based brands, Señorita and RYTHM. This collaboration began in February. It offers attendees a new way to experience live events.
A New Era for Arena Beverages
Adult-use cannabis and hemp-derived THC drinks are legal in Illinois. The United Center now offers these beverages at concerts and live shows. This move provides consumers with options beyond alcohol. RYTHM Inc. CEO Ben Kovler stated the goal is not to replace alcohol. Instead, it offers a hangover-free alternative. These new drink options are part of a growing trend. Many independent music venues face challenges from decreased alcohol consumption. THC beverages present a new revenue stream for these venues.
Product Offerings and Launch Details
The partnership includes multiple points of sale. These are located across the United Center. They feature grab-and-go stations and bars. A dedicated Señorita mobile bar is also available. The initial lineup features four 5mg hemp-derived THC options. Señorita offers Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma flavors. RYTHM offers a sativa mandarin orange beverage. This drink includes natural caffeine for energy. Prices range from $15 to $17 per drink. The drinks are available to guests 21 and older. The launch included giveaways and non-infused samples at select February shows.
Legal Landscape and Responsible Service
Illinois law permits beverages to contain up to 10 mg of THC. The Chicago City Council has regulations regarding intoxicating hemp products. However, beverages are generally exempt. Licensed bars and restaurants can sell hemp-based beverages. The United Center will adhere to age restrictions and clear labeling. Responsible service is a key part of the agreement. This ensures a safe experience for all attendees. The NBA and NHL do not allow THC-infused drinks. Therefore, these beverages will not be sold during Chicago Bulls or Blackhawks games.
Broader Industry Implications
This development reflects a broader shift in consumer preferences. More adults are exploring alternatives to alcohol. The live music industry is adapting to these changing habits. Venues are seeking new ways to generate revenue. The United Center’s move is being watched closely. It may set a precedent for other major venues. This news is particularly relevant given the trending discussions around cannabis and its role in adult entertainment. The cannabis beverage market is growing. This expansion into major U.S. arenas is a significant step. It acknowledges consumer demand for diverse beverage choices. This aligns with the increasing acceptance of cannabis-related products. The United Center aims to set a new standard for live entertainment experiences.
