Village Farms International is making waves. The company launched 10 new cannabis products. This significant expansion occurred in the Netherlands. Its subsidiary, Leli Holland, spearheaded the initiative. The announcement came on January 12, 2026.
These new offerings push boundaries. They include unique formats. The first regulated blunt in the Dutch market is here. Infused spliffs are also available. Hash-forward options provide new choices. Pure cannabis pre-rolls are included too. Traditional mixed formats cater to diverse preferences.
Deep Roots in the Dutch Market
Leli Holland holds a vital license. It is one of ten growers. They can legally produce cannabis. This is part of the Dutch experiment. Village Farms has a history in the Netherlands. They have invested years in this market. Their facility in Drachten was built earlier. The company leverages extensive horticultural experience. This expertise aids in navigating regulations.
Strategic Expansion and Consumer Focus
The Dutch cannabis market presents opportunities. It has a rich consumption culture. Regulated products face a zero-tax policy. Pricing is more favorable than in Canada. Village Farms applies global learnings locally. They focus on consumer behavior. Innovation enhances convenience and choice. This strategy aims to shape the category.
Innovative Product Portfolio
Leli’s Blunt stands out. It is a 1.4g pure cannabis blunt. This product is unique in the regulated Dutch market. Apollo 13 Infused Spliffs offer a blend. They contain tobacco and cannabis. A kief-rolled cone adds potency and flavor. Cosmic Hash Spliffs are hash-forward. They use tobacco and hash. This meets consumer demand for hash products.
Other new products include strain-specific spliffs. These are pure cannabis pre-rolls. Dogwalker Pre-Rolls offer a three-pack format. These are tobacco-free options. Grutte Pier Reserve Spliffs are larger. They are designed for extended sessions. Leli’s Blend Spliffs provide a balanced mix. They cater to traditional Dutch tastes.
Shifting the Landscape
This product launch is significant. It shows Village Farms’ adaptability. They innovate within strict regulations. The company’s strategy is clear. It localizes global successes. Village Farms aims to lead category development. Their brand is building new consumer options. The Netherlands represents a key market. It is a nascent, limited-license opportunity. Village Farms anticipates future growth. They look forward to ongoing collaboration. This move solidifies their position. It demonstrates a commitment to the Dutch cannabis brand.
