Nashville, TN – Music icon Willie Nelson is once again blending his legendary career with his pioneering spirit in the cannabis industry, announcing a special, limited-edition “Outlaw Bottle” for his popular hemp-derived THC-infused social tonic, Willie’s Remedy+. This commemorative release coincides with the 10th anniversary of his “Outlaw Music Festival Tour,” offering fans a unique way to celebrate the tour and Nelson’s enduring legacy.
A Special Concoction for the Road
The new “Outlaw Bottle” is designed to honor the “Outlaw Music Festival Tour,” which kicks off in May 2025. Willie’s Remedy+ is a non-alcoholic social tonic crafted to provide a euphoric social buzz without the drawbacks of alcohol, such as hangovers. Each 1.5 oz serving of the tonic contains 5mg of hemp-derived THC, balanced with 2mg of CBD, 2mg of CBG, and 200mg of L-theanine, promoting calm, clarity, and relaxation. The beverage is low in calories and sugar, making it an appealing alternative for those seeking mindful consumption. The brand has seen significant success, with its initial release selling out quickly after its March 2025 launch.
The “Outlaw Bottle” bundle includes two bottles of the best-selling Willie’s Remedy+ social tonic, along with custom shot glasses and an “Outlaw” bandana, all priced at $139.99. This special package is available for purchase online, at Willie’s Remedy+ booths located at the tour stops, and in select retail stores.
The Spirit of the Outlaw Music Festival Tour
The Outlaw Music Festival Tour, founded by Willie Nelson in 2016, has grown into North America’s largest touring music festival. Celebrating its 10th anniversary in 2025, the festival continues to champion the spirit of 1970s outlaw music, offering a platform for legendary artists and emerging talent across country, rock, folk, and Americana genres. The 2025 tour boasts an extensive lineup featuring Nelson himself, along with artists such as Bob Dylan, Billy Strings, Sheryl Crow, and Turnpike Troubadours, among many others. Willie’s Remedy+ serves as the official cannabis drink sponsor for the tour, underscoring Nelson’s commitment to integrating his lifestyle brands with his successful music ventures.
A Legacy Rooted in Cannabis Advocacy
Willie Nelson’s involvement with cannabis spans decades, beginning with his personal use and evolving into a significant business enterprise. He launched his first cannabis brand, Willie’s Reserve, in 2015, aligning with the growing legalization movement across the United States. Willie’s Remedy+ represents an expansion of his cannabis-related ventures, focusing on hemp-derived products designed for broader accessibility and wellness benefits. This new line taps into the growing market for cannabis-enhanced beverages, a segment that is rapidly trending as consumers seek sophisticated and healthier alternatives to traditional alcohol.
Related News: A Tribute to Merle Haggard
In addition to the “Outlaw Bottle” release, Nelson is set to honor country music legend Merle Haggard with a new tribute album. Titled “Workin’ Man: Willie Sings Merle,” the album features Nelson’s interpretations of 11 Haggard classics. This project marks Nelson’s 78th solo studio album and is scheduled for release on November 7, 2025, through Legacy Recordings. The album includes the final studio recordings of Nelson’s longtime bandmates, his sister Bobbie Nelson and drummer Paul English, adding another layer of significance to this musical endeavor.
Embracing Innovation and Legacy
The launch of the “Outlaw Bottle” for Willie’s Remedy+ is more than just a product release; it’s a reflection of Willie Nelson’s enduring influence as both a music trailblazer and an entrepreneur. By connecting his cannabis-inspired beverages with his iconic “Outlaw Music Festival Tour,” Nelson continues to engage his fanbase in innovative ways. This move solidifies his position in the evolving landscape of cannabis and lifestyle products, all while celebrating the music and spirit that have defined his legendary career. The news also highlights the increasing integration of cannabis products into mainstream entertainment and consumer culture, a trend that continues to shape the music and beverage industries.
