MariMed Inc. announced a significant strategic expansion into the New York cannabis market, entering into a licensing agreement with Farm 2 Hand, LLC, a state-licensed operator. This move is set to introduce MariMed’s sought-after portfolio of edibles, including popular brands like Betty’s Eddies™ fruit chews, Bubby’s Baked™ baked goods, and InHouse™ gummies, to consumers across the Empire State. The partnership, detailed in recent industry news, aims to leverage New York’s substantial market size and growing demand for quality cannabis products.
MariMed’s Strategic Push into the Empire State
MariMed, a leading multi-state cannabis consumer packaged goods company and retailer, views this expansion as a pivotal step in its broader strategy to establish top-selling cannabis brands nationwide. CEO Jon Levine emphasized the importance of entering New York, citing its $6 billion total addressable market (TAM) as a prime opportunity for growth. “Expanding the availability of our brands to the Empire State and its $6 billion total addressable market marks a significant step forward in our plan to own top-selling cannabis brands across the U.S.,” stated Levine. This initiative is expected to not only drive wholesale revenue but also significantly increase national brand awareness, particularly in a market recognized as a top media and influencer hub. The company’s existing award-winning brands, such as Betty’s Eddies, Bubby’s Baked, and Nature’s Heritage, have demonstrated consistent success and consumer loyalty in other key markets, setting a strong precedent for their New York debut.
New York’s Booming Cannabis Market
The New York cannabis market is experiencing rapid growth and is considered a trending destination for industry players. Recent reports indicate record-breaking monthly sales, with August 2025 figures reaching $214.4 million, marking the highest monthly sales in the state’s history. This surge is attributed to the ongoing opening of new dispensaries, pushing year-to-date sales past $1.26 billion. By September 2025, New York’s sales of $149 million placed it among the top five national cannabis markets, demonstrating robust consumer adoption. The state is projected to reach approximately $1.8 billion in total sales for 2025, with potential to hit $3 billion by year’s end. Despite challenges such as supply-demand imbalances reflected in its higher average item price of $32.00, the market presents a substantial opportunity for established brands like MariMed. With over 500 dispensaries targeted for distribution, the state offers a vast retail footprint.
The Partnership and Production Details
Under the licensing agreement, Farm 2 Hand, LLC will be responsible for manufacturing and distributing MariMed’s portfolio of edibles. To facilitate this, MariMed will design and equip a new, state-of-the-art kitchen facility within Farm 2 Hand’s production site in the Bronx. This localized production ensures compliance with New York regulations and streamlines the introduction of MariMed’s products. The initial product lineup will include Betty’s Eddies™ fruit chews, known for their full-spectrum effects; Bubby’s Baked™, offering nostalgic, soft-baked goods; and InHouse™ gummies. These brands have a strong reputation for quality and innovation, aligning with the evolving consumer lifestyle that increasingly incorporates cannabis for wellness and recreation.
Future Outlook and Availability
Products are anticipated to become available to New York’s network of over 500 dispensaries in 2026. This timeline is contingent upon the completion of the kitchen build-out and obtaining the necessary regulatory approvals from the state. The expansion into New York is a strategic move that underscores MariMed’s commitment to scaling its operations and solidifying its position as a leader in the national cannabis industry. This news is a significant development in the ongoing evolution of the legal cannabis landscape. The company’s focus on quality, innovation, and strategic market entry positions it for continued success in this dynamic industry.
