Connor O'Reily

With a Bachelor’s in Business Administration from Trinity College Dublin, I have a background in corporate communications and public relations. My experience in crisis management for major corporations informs my articles at Green Culture, where I cover corporate reputation and public relations within the cannabis industry. In addition to my consulting work, I am passionate about journalism and dedicated to sharing my expertise in corporate communications with a wider audience, offering insightful analysis and expert commentary on the dynamic and evolving world of cannabis.

Nevada Cannabis: Federal Rescheduling Rewrites the Future

The federal government has executed its most significant maneuver in drug policy since the Controlled Substances Act of 1970. On April 23, 2026, the U.S. Department of Justice (DOJ) and the Drug Enforcement Administration (DEA) finalized an order reclassifying state-licensed medical marijuana products—alongside FDA-approved cannabis drugs—from Schedule I to Schedule III. For Nevada’s robust cannabis…

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4/20 in Europe: The Truth Behind the Legalization Map

As 4/20 2026 arrives, the narrative of a “green Europe” hits a necessary reality check. For those expecting a continent-wide, American-style dispensary model, the data suggests a starkly different trajectory. While legalization has taken root in a growing number of nations—most notably Germany, Czechia, Malta, and Luxembourg—Europe’s approach to cannabis legalization in 2026 remains a…

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Dr. Allison Justice Unveils Revolutionary Plant Discovery

Botanist Dr. Allison Justice has captivated the agricultural and scientific community with the announcement of a remarkable new specimen, declaring, “I’ve never encountered a plant this special.” Her recent findings have triggered a wave of excitement among researchers, as the discovery promises to offer significant advancements in both plant biology and sustainable farming practices. Dr….

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Cannabis Market Shifts: 2026 Sales Trends Revealed

Consumer interest has pivoted from raw potency to ‘terpene-forward’ profiles and entourage effects. Ready-to-consume (RTC) products, specifically solventless concentrates, are capturing record market share. Wellness-oriented, minor-cannabinoid-heavy formulations (CBG/CBN) show the fastest growth among demographic cohorts over 35. Data confirms a decline in traditional flower dominance, with pre-rolls and infused products experiencing a 15% year-over-year surge….

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