Ottawa, Canada – July 10, 2025 – Canopy Growth Corporation (TSX: WEED) (Nasdaq: CGC), a leading player in the global cannabis market, today announced a significant expansion of its popular Deep Space brand with the launch of new high-potency infused pre-rolls. The introduction aims to capture a larger share of the rapidly growing segment within the Canadian recreational cannabis market, responding directly to evolving consumer preferences for stronger, more flavourful products.
Introducing Deep Space Infused Pre-Rolls
The newly unveiled product line, known as Deep Space Infused pre-rolls, represents a strategic move by Canopy Growth to leverage the established equity of its Deep Space brand. These pre-rolls are engineered to deliver a robust experience, boasting Total THC levels that are designed to exceed 60%. This high potency is achieved through a sophisticated combination of premium, high-quality cannabis flower blended with both liquid diamonds and THCA diamonds, two highly concentrated forms of cannabis extract known for their purity and potency.
Each package of Deep Space Infused pre-rolls contains three individual pre-rolls, each weighing 0.5 grams, for a total of 1.5 grams per pack. This format is tailored for convenient, single-session use while providing consistent dosing.
Initial Flavour Profiles
At launch, consumers will have access to two distinct flavour profiles under the Deep Space Infused banner: Milky Way Melon Infused and Big Bang Berry Infused. These flavour names align with the cosmic branding of the Deep Space line and are intended to offer consumers a differentiated and enjoyable sensory experience that complements the high-THC effect. The selection of these initial flavours indicates a focus on fruit-forward profiles, which are popular among cannabis consumers.
Strategic Market Positioning
Luc Mongeau, Chief Executive Officer at Canopy Growth, highlighted the strategic importance of this launch. “This launch strategically positions the trusted Deep Space brand within the rapidly growing infused pre-roll category,” Mongeau stated. He added that the introduction directly addresses “consumer demand for stronger, more flavor-forward products,” signalling the company’s responsiveness to market trends and consumer feedback.
The infused pre-roll category has seen significant growth in recent periods, driven by consumers seeking more intense effects and novel product formats. By entering this segment with a high-THC, flavour-focused offering under a recognized brand like Deep Space, Canopy Growth is aiming to establish a strong competitive position.
Building on Previous Successes
The Deep Space Infused pre-rolls launch is not an isolated event but rather part of a broader strategic rollout for the Deep Space brand. It follows recent successful introductions of Deep Space beverage and gummy products, indicating a concerted effort by Canopy Growth to build the Deep Space line into a comprehensive portfolio spanning multiple product categories. This cross-category expansion allows the company to cater to a wider range of consumer preferences and consumption methods.
Furthermore, the development and launch of these infused pre-rolls build upon insights gained from the performance of other high-potency or innovative products within Canopy Growth’s portfolio, such as Claybourne’s Frosted Flyers. Leveraging the lessons learned from such products helps inform product development and market strategy for new releases like the Deep Space Infused pre-rolls.
Availability and Distribution
The new Deep Space Infused pre-rolls are immediately available to consumers in select Canadian regions. Distribution channels include licensed cannabis retailers, both brick-and-mortar and online platforms. Registered medical cannabis patients also have access to the product through the dedicated Spectrum Therapeutics online store. This multi-channel approach ensures broad availability and accessibility for both recreational consumers and medical patients where permitted.
Market Context and Outlook
The launch comes at a time when the Canadian cannabis market continues to mature, with consumers becoming more discerning and demanding higher-quality, more potent, and innovative products. The focus on products exceeding 60% THC potency places the Deep Space Infused pre-rolls firmly in the premium or high-potency segment, which often commands higher price points and attracts experienced cannabis users seeking maximum effect. The addition of flavour derived from terpenes or other natural sources (as implied by ‘Milky Way Melon’ and ‘Big Bang Berry’) also caters to a significant portion of the market that values taste and aroma alongside potency.
Canopy Growth’s decision to prioritize the infused pre-roll category reflects market data indicating its increasing popularity and potential for growth. As cannabis product innovation continues, infused pre-rolls are emerging as a convenient and effective way for consumers to experience concentrated cannabis effects without the need for complex consumption methods.
By reinforcing the Deep Space brand with these new offerings, Canopy Growth aims to solidify its position in key product segments and capitalize on consumer trends towards high-potency, flavourful, and convenient cannabis formats. The success of this launch will be closely watched as an indicator of Canopy Growth’s ability to innovate and compete effectively in the dynamic Canadian cannabis landscape.
