DENVER, CO – GrowGeneration Corp. (NASDAQ: GRWG), a leading distributor and manufacturer of specialty agricultural products for controlled-environment agriculture (CEA) and commercial cultivation, announced its participation in the 15th Annual CannaFest Prague. The event, scheduled to take place from November 7-9, 2025, at PVA Expo Praha Letňany, Prague, Czech Republic, will serve as a key platform for GrowGeneration to highlight its comprehensive range of cultivation solutions tailored for European commercial growers.
This significant presence at one of Central Europe’s premier cannabis industry events underscores GrowGeneration’s strategic commitment to expanding its international footprint. The company has recently bolstered its global reach through a distribution agreement across the European Union with V1 Solutions and an expansion into Costa Rica, aligning with its strategy to penetrate high-growth regions via robust local partnerships.
The European cannabis market is currently experiencing a period of rapid expansion and transformation. Legal reforms, increasing patient demand, and evolving regulatory frameworks are driving substantial growth across the continent. Notably, Germany’s legalization of recreational cannabis in 2024 has unlocked significant commercial and medical cultivation potential, making it a prime target market. Other countries like Portugal, Malta, Luxembourg, the Netherlands, the Czech Republic, and Greece are also advancing their cannabis sectors, creating a fertile ground for cultivation technology providers.
At CannaFest Prague 2025, GrowGeneration plans to exhibit its extensive portfolio of proprietary brands and commercial solutions. Attendees will have the opportunity to explore innovations engineered for indoor, greenhouse, and mixed-light cultivation environments. Featured product lines will include high-grade coco coir from Char Coir, complete nutrient solutions from Drip Hydro, concentrated additives from PowerSi, and versatile products from The Harvest Company. A particular focus will be on the Dialed In Under Canopy LED lights, a novel lighting solution designed to enhance lower-canopy flower development, addressing a common challenge in commercial cannabis cultivation. GrowGeneration will also showcase its environmental and fertigation systems, offering integrated approaches for optimized yield and quality.
Representing GrowGeneration at the event will be Jason Holland, VP of Product Innovation & Commercial Solutions, and Marina Mikkelsen, Director of Cultivation & Technical Support. They will be available at Booth 2A-09 in Hall 2 to engage with commercial operators, distributors, and system integrators. The team aims to foster discussions around procurement planning, distribution strategies, and vital supply-chain partnerships, crucial for navigating and succeeding in the complex European market.
The European cannabis cultivation market is projected to reach approximately $46.4 billion by 2030, with a compound annual growth rate of 21.8%, according to industry reports. This burgeoning sector presents a dynamic landscape for companies like GrowGeneration, which has established itself as a leading supplier of hydroponic and CEA products in North America. The increasing demand for high-quality cannabis products, spurred by both medical applications and emerging recreational markets, makes industry events like CannaFest Prague essential for knowledge sharing and business development. This sector is a trending area within global business news.
GrowGeneration’s participation in the 15th Annual CannaFest Prague signifies a robust step forward in its international expansion strategy. By showcasing its innovative solutions and engaging with key stakeholders, the company is positioning itself to capitalize on the significant opportunities within Europe’s rapidly evolving cannabis cultivation sector. This event is among a series of important industry gatherings that highlight the global growth of cannabis cultivation.
