MariMed Inc. has launched a new line of hemp-derived THC products. The company introduced its Vibations™ hydrating drink mix brand. This marks a significant expansion for MariMed. The products are now available in Rhode Island. This move allows MariMed to enter a growing market. It uses an established retail channel. This strategy requires no new cultivation. It also avoids investment in new retail infrastructure.
Vibations is already a well-known cannabis beverage brand. It ranks among the top sellers in several states. These include Illinois, Massachusetts, Maryland, and Delaware. The brand is known for its fast-acting formula. It offers advanced hydration with electrolytes. The original Vibations products use full-spectrum cannabis. They are designed for focus and energy.
The new hemp-derived THC version of Vibations contains 5mg of THC per stick. This is consistent with Rhode Island’s regulations for hemp-derived consumable products. The initial flavors include Lemon Lime (Sugar Free), Half & Half, Strawberry Lemonade, and Tropical Punch. These flavors align with the brand’s existing offerings, which focus on natural ingredients and health-conscious options.
Strategic Market Entry
MariMed’s launch strategy focuses on capital efficiency. The company believes hemp-derived THC beverages offer a scalable revenue path. They also contribute to gross margin. This approach aligns with MariMed’s “Expand the Brand” strategy. This strategy aims to broaden distribution. It seeks to establish top-selling national cannabis brands.
The company partnered with key players for this launch. Craft Collective Homegrown will handle distribution in Rhode Island. Modern Infusions will manage sales execution and local marketing. These collaborations ensure a robust supply chain and market presence.
Rhode Island’s Hemp Market
Rhode Island has been regulating hemp-derived THC products. The state began allowing sales in August 2024. Licensed retailers, including liquor stores, can now carry these products. Over 150 liquor stores in Rhode Island are approved to sell hemp THC beverages. This retail network provides broad access for MariMed’s Vibations brand.
The Rhode Island Cannabis Control Commission has been studying the hemp market. They temporarily paused issuing new retail licenses. This is to further examine regulations for THC beverages. MariMed’s CEO, Jon Levine, acknowledged potential federal regulatory risks. He stated that the company believes state regulations prioritize public health.
Future Outlook
MariMed plans to monitor the Rhode Island launch’s performance. They may expand Vibations distribution to other markets in the first half of 2026. This expansion will depend on early results and regulatory considerations. The company emphasizes disciplined capital deployment and scalable distribution models.
The hemp-derived THC market is growing rapidly. Industry reports project significant growth for hemp beverages. MariMed’s entry into this space leverages its established brand recognition. It aims to capture a share of this expanding market. The company seeks to build on its success. It aims to become a leading national cannabis brand.
