MIAMI, FL – October 22, 2025 – Global music icon and entrepreneur Rick Ross has joined forces with South Beach Brewing Company, a Miami-based beverage producer known for its handcrafted drinks, to launch a new line of non-alcoholic THC and CBD-infused beverages. This collaboration signifies a significant move for both entities, aiming to blend luxury, refreshment, and the vibrant South Beach lifestyle into a unique consumer experience.
A Fusion of Luxury and Lifestyle
The partnership, announced today, sees Rick Ross lending his renowned entrepreneurial spirit and luxurious brand aesthetic to South Beach Brewing Company’s creative beverage portfolio. Lorenzo Borghese, founder of South Beach Brewing Company, expressed enthusiasm for the collaboration, stating that Rick Ross’s energy and vision are a “perfect match” for the brewery’s mission to create bold, authentic drinks that capture the South Beach vibe. The venture seeks to make “every single sip feel like a moment of luxury and love,” positioning the products as more than just beverages but as an embodiment of an aspirational lifestyle. This alliance underscores the growing trend of celebrities and established brands entering the rapidly expanding cannabis beverage market.
Introducing ‘Slack Tide’ and ‘High Tide’
At the forefront of this new venture are two distinct THC/CBD-infused beverage lines, designed for relaxation and enjoyment. The first, named “Slack Tide,” features a refreshing blend of watermelon and mint flavors, containing 5mg each of THC and CBD. This option is crafted for unwinding with a crisp, invigorating taste. The second product, “High Tide,” offers a bolder profile with 10mg each of THC and CBD, infused with real blueberry and strawberry juices for an elevated experience with rich berry notes. Both beverages are non-alcoholic and are formulated to embody the spirited essence of Miami’s South Beach. The names themselves, “Slack Tide” and “High Tide,” evoke a sense of coastal calm and enjoyment, aligning perfectly with the brand’s positioning.
Expanding into Ready-to-Drink Spirits
Beyond the THC/CBD-infused offerings, the partnership also plans to introduce a line of ready-to-drink spirits, slated for release in December 2025. While details remain forthcoming, initial indications suggest flavors like “Party Punch,” a tropical blend with Caribbean rum, and “Transfusion,” a modern take on a classic cocktail. This expansion further diversifies the collaborative venture into the broader spirits market.
Riding the Cannabis Beverage Wave
The launch arrives at a pivotal moment for the cannabis beverage industry. The market is experiencing significant growth, driven by evolving consumer preferences for discreet, accessible, and healthier alternatives to traditional alcoholic beverages. Legal cannabis sales in the U.S. are projected to continue their upward trajectory, with the beverage sector carving out an increasingly substantial niche. Reports indicate that THC-infused beverages are poised to dominate, while CBD-infused options are anticipated to be the fastest-growing segment. The involvement of prominent figures like Rick Ross, alongside the growing presence of major retailers in the THC beverage space, signals a mainstreaming of these products. Ross himself brings a wealth of experience in various business sectors, including previous ventures related to cannabis, making him a fitting ambassador for this new line of sophisticated, infused drinks.
A New Era for South Beach Brewing
For South Beach Brewing Company, this partnership represents a bold step into the wellness and alternative beverage space, building upon its existing reputation for award-winning beers that often feature real fruit and electrolytes. The company has previously garnered attention for its “Brunch Beers” like Strawberry Orange Mimosa and South Peach Bellini, as well as its flagship Blood Orange Sunset IPA. The collaboration with Rick Ross is expected to amplify its reach and introduce its brands to a wider audience, leveraging his influence and global appeal. This move also aligns with a broader industry trend where celebrities are increasingly leveraging their platforms to launch and endorse cannabis-related products, tapping into a highly trending and dynamic market. This strategic alliance is poised to make waves in the competitive beverage landscape, offering consumers a taste of luxury infused with the increasingly popular wellness benefits of cannabis and CBD.
This partnership not only diversifies South Beach Brewing’s product offerings but also underscores Rick Ross’s continued expansion as a multifaceted entrepreneur in consumer packaged goods and the burgeoning cannabis industry. The news is a significant development in the ongoing narrative of celebrity involvement in the burgeoning cannabis sector, promising to capture the attention of both beverage enthusiasts and fans of the music mogul.
