On September 24, 2025, the prestigious “Asia’s 500 Most Influential Brands 2025” list was unveiled at the 20th Asia Brand Summit in Hong Kong, recognizing Jiangsu DongCheng Power Tools for the second consecutive year. Securing the 456th position, DongCheng not only repeated its esteemed honor but also solidified its unique standing as the sole enterprise from Asia’s power tool industry to achieve this distinction. This news marks a significant milestone for the company, underscoring its sustained influence and leadership within the competitive Asian market.
Acknowledged for Comprehensive Brand Strength
The “Asia’s 500 Most Influential Brands” evaluation, conducted by the World Brand Lab, assesses brands based on critical indicators including market share, brand loyalty, and overall Asian leadership. DongCheng’s consistent inclusion on this esteemed list is a testament to its robust foundation built upon continuous technical innovation, strategic market expansion, and dedicated brand building efforts. This recognition reflects the brand’s growing influence and its ability to resonate with consumers and industry stakeholders across the continent.
Dominance in the Power Tool Landscape
DongCheng’s market prowess is particularly evident in its domestic performance. The company has proudly held the top position in sales volume within China’s power tool market for an impressive 12 consecutive years. Furthermore, its dominance extends to the rapidly growing cordless tool segment, where it has led in sales volume for four consecutive years. This sustained leadership is a direct result of DongCheng’s unwavering commitment to quality and innovation. In 2024, the company achieved a total sales revenue of RMB 6.468 billion, marking a 4.52% increase year-on-year. The cordless tool segment was a significant growth driver, contributing RMB 2.322 billion with an 11.32% year-on-year increase, highlighting the market’s trending shift towards advanced, battery-powered equipment.
A Culture of Innovation and Ecosystem Expansion
At the core of DongCheng’s success is a deep-seated culture of innovation. By the close of 2024, the company had amassed over 2,300 global patent applications, with more than 900 granted patents, demonstrating its significant investment in research and development and its commitment to pushing the boundaries of power tool technology. In 2024 alone, DongCheng launched over 50 new products, expanding its comprehensive portfolio to more than 700 models. Beyond its traditional power tools, the company has strategically expanded into the hand tools sector, introducing over 800 products across 12 categories. This initiative aims to build a more comprehensive, end-to-end tool ecosystem, catering to a wider array of user needs and solidifying its position as a one-stop solution provider.
Global Reach and Strategic Brand Portfolio
DongCheng’s influence is not confined to Asia; its global reach continues to expand. Products are now available in over 80 countries and regions, supported by more than 7,900 overseas exclusive image stores. The company employs a strategic, multi-brand approach, utilizing its DCK, DongCheng, and DCA brands to fuel international expansion through differentiated positioning. This global strategy, combined with a strong domestic foundation, positions DongCheng to compete effectively on the world stage.
Looking Ahead: Continued Growth and Influence
As DongCheng celebrates its 30th anniversary in 2025, its repeated recognition on the “Asia’s 500 Most Influential Brands” list serves as a powerful affirmation of its journey. The company’s consistent performance, commitment to technological advancement, and strategic market development underscore its role not just as a leading power tool manufacturer but as a formidable brand influencing the broader Asian and global markets. With a clear vision and a proven track record, DongCheng is poised for continued growth, setting new benchmarks in the power tools and equipment industry.
