TORONTO, ON – May 28, 2024 – Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis and consumer packaged goods company, today announced the forthcoming launch of its highly anticipated 2025 summer cannabis collection. Curated and produced by its wholly-owned licensed cannabis producers, Aphria Inc. and High Park Holdings Ltd., the collection is specifically designed to complement summer activities and social gatherings across Canada, featuring a diverse array of innovative formats, novel flavor profiles, and elevated versions of popular classics.
Marketed under Tilray’s extensive portfolio of brands, the 2025 summer lineup reflects the company’s ongoing commitment to meeting evolving consumer preferences and occasions. The collection aims to provide Canadian consumers with a wide selection of high-quality cannabis products suitable for the warmer months, ranging from refreshing beverages to potent pre-rolls and new strains.
Elevated Beverage Offerings for Summer Refreshment
A key highlight of the 2025 collection is the significant expansion of Tilray’s THC beverage portfolio. New offerings include the introduction of XMG Atomic Sours, promising a bold, zesty flavor experience. Additionally, the popular Mollo brand will see new flavor extensions with the launch of Mollo Blackberry and Mollo Strawberry Guava seltzers. These new Mollo variants will be available exclusively in Ontario, adding a regional focus to the nationwide collection and catering to the growing demand for sessionable cannabis beverages.
Innovations in the Pre-Roll Category
Pre-rolls, a convenient and popular format, receive significant attention in the new collection. Good Supply, one of Tilray’s prominent brands, is enhancing its pre-roll lineup with innovative products such as Double Dutchies 2x1g Pre-Rolls, offering a larger format for extended enjoyment. Good Supply also introduces kief-coated Peach Bum 3×0.6g Infused Pre-Rolls, providing an elevated and potent experience. Further updates to the Peach Bum line with Mango and Guava infusions are expected later in the summer, promising new tropical flavor options for consumers.
The collection also includes the Mini Monsters Mix Pack (2×1.19g), featuring two distinct strains for varied effects: Golden Guy (Sativa), known for potentially uplifting qualities, and Monkey Walker (Indica), typically associated with more relaxing effects. For consumers seeking high-potency options, Redecan’s Live Resin Infused Pre-Rolls are also part of the summer release, leveraging live resin for a richer terpene profile and enhanced effects.
Expanding Vape and Other Novel Formats
Building on the popularity of vaporizable cannabis products, the 2025 summer collection also features new vape products, though specific details on strains or flavors were not immediately available. This expansion across various formats underscores Tilray’s strategy to offer a comprehensive range of consumption methods, catering to different consumer preferences and occasions throughout the summer season.
Introducing a Signature Broken Coast Strain
A notable addition to the collection is a new strain from Broken Coast Cannabis, Tilray’s ultra-premium brand renowned for its high-quality, small-batch cultivation. The new strain, named Coffee Creamer, is an Indica variety characterized by distinct coffee and vanilla notes, offering a unique aromatic and flavor profile. Coffee Creamer will be available in both 3.5g and 7g formats and is slated for launch in all major markets across Canada starting in August 2025. This launch reinforces Broken Coast’s position as a purveyor of unique and high-quality genetics.
Strategic Positioning in the Canadian Market
The introduction of a dedicated summer collection is a strategic move by Tilray Brands to capture seasonal consumer demand and reinforce its presence in the competitive Canadian cannabis market. By introducing new flavors, innovative formats like infused and larger pre-rolls, diverse beverages, and unique strains, Tilray, through its operational subsidiaries Aphria Inc. and High Park Holdings Ltd., aims to drive consumer engagement and maintain market leadership during the peak summer months.
The comprehensive nature of the 2025 collection highlights Tilray’s focus on product development and innovation as key drivers for growth and market differentiation in Canada’s dynamic adult-use cannabis sector.
