Canopy Growth Deepens “Deep Space” Line with High-Potency Infused Pre-Roll Launch
Smiths Falls, Ontario – Canopy Growth Corporation (TSX: WEED) (Nasdaq: CGC), a leading player in the North American cannabis market, today announced the launch of Deep Space Infused pre-rolls, a significant expansion of its popular Deep Space brand portfolio. This new product introduces a high-potency pre-roll joint designed to meet growing consumer demand for more intense cannabis experiences, combining high-quality flower with cutting-edge cannabis concentrate technology.
The Deep Space Infused pre-rolls are engineered to deliver exceptional potency, boasting tested THC levels exceeding 60%. This is achieved through a meticulous process that integrates premium cannabis flower with both liquid diamonds and THCA diamonds. Liquid diamonds refer to a highly purified cannabis concentrate with a viscous, oil-like consistency, rich in cannabinoids and terpenes, while THCA diamonds are crystalline structures of tetrahydrocannabinolic acid, the non-psychoactive precursor to THC, known for their extreme purity and potency potential upon heating.
The product is offered in a convenient 3×0.5g format, providing consumers with multiple ready-to-use joints in a single package. Initially, Canopy Growth is introducing the Deep Space Infused pre-rolls in two distinct, terpene-rich flavour profiles: Milky Way Melon Infused and Big Bang Berry Infused. These flavour names align with the cosmic theme of the Deep Space brand, suggesting unique and appealing sensory experiences.
Strategic Market Positioning and Growth
The launch directly addresses key trends identified within the rapidly evolving cannabis market. According to Luc Mongeau, Chief Executive Officer of Canopy Growth, the pre-roll category stands out as one of the fastest-growing segments in the cannabis industry. This growth is significantly driven by increasing consumer preference and demand for higher potency options.
“We are seeing clear market signals that consumers are seeking products that offer both convenience and significant potency,” stated Mr. Mongeau. “The pre-roll format provides unparalleled convenience, and by infusing them with high-concentration extracts like liquid and THCA diamonds, we are directly responding to the desire for more intense effects. The Deep Space brand has already resonated strongly with consumers, and expanding it into the high-potency pre-roll space is a natural and strategic progression.”
Mr. Mongeau’s insights underscore the company’s strategy to capture market share by innovating within popular and growing categories while leveraging established brand equity. The Deep Space brand itself was previously expanded earlier in 2025 with the introduction of Deep Space beverage and gummy products, demonstrating Canopy Growth’s commitment to building a diverse and multi-format presence for the brand.
Availability Across Canada
The Deep Space Infused pre-rolls are now becoming available to consumers across select regions in Canada. The product can be purchased at licensed in-store and online cannabis retailers where legally permitted. In addition to recreational channels, the new pre-rolls are also accessible to registered medical consumers through the Spectrum Therapeutics online store, Canopy Growth’s medical cannabis division.
This dual-channel distribution strategy ensures broad reach, catering to both the adult-use market and patients who may benefit from high-potency cannabis products under medical guidance. The availability through licensed retailers emphasizes the company’s adherence to regulated distribution pathways established within the Canadian cannabis framework.
Leveraging Innovation in Extraction
The use of both liquid diamonds and THCA diamonds represents Canopy Growth’s focus on incorporating advanced cannabis extraction and concentration techniques into its product development. While cannabis flower remains the foundation of the pre-rolls, the infusion of these high-purity concentrates allows for the achievement of THC percentages significantly higher than typically found in non-infused flower products. This technical sophistication is a key differentiator for the Deep Space Infused pre-rolls in a competitive market increasingly populated by infused products.
By offering potency levels exceeding 60% THC, Canopy Growth is positioning these pre-rolls at the premium, high-effect end of the market, targeting consumers who prioritize strength and efficacy. The combination of distinct flavour profiles – Milky Way Melon Infused and Big Bang Berry Infused – with high potency aims to deliver a comprehensive and desirable user experience.
In summary, Canopy Growth’s launch of Deep Space Infused pre-rolls marks a significant step in expanding its high-potency product offerings and strengthening the presence of its Deep Space brand. By aligning with burgeoning market trends in the pre-roll category and responding to demand for higher THC content through innovative infusion techniques, the company aims to capitalize on key growth vectors within the Canadian cannabis landscape.
