Incredibles, a pioneering cannabis brand under the RYTHM, Inc. umbrella, has officially launched its latest confectionary innovation: Strawberry Supernova Comets. These new bite-sized gummies promise an “out-of-this-world” flavor experience, combining a tangy strawberry gummy center with a crunchy, colorful outer coating designed to deliver a bold, multi-sensory bite.
The launch, which commenced on September 4th, marks another significant milestone for Incredibles, a brand renowned for its commitment to consistently dosed cannabis confections since 2010. The Strawberry Supernova Comets are now available for purchase directly through the Incredibles direct-to-consumer website. Consumers in Illinois can expect to find these cosmic treats hitting the shelves at RISE Dispensaries starting September 15th, with wider market availability planned for the near future.
Each package of Strawberry Supernova Comets contains 100mg of THC, meticulously divided into 10mg pieces, adhering to Incredibles’ long-standing reputation for precise dosing and predictable effects. This focus on “the credible edible” has cemented the brand’s status in an increasingly competitive market.
Dominic O’Brien, Head of Revenue and Commercial Services for Incredibles, commented on the launch, “With edibles among the fastest-growing ways people enjoy cannabis, Comets joins the scene at an exciting time, offering a product that’s both craveable and unique. This launch marks another landmark innovation from Incredibles, a brand that prides itself on consistent effects and top-notch flavors.” He further highlighted the product’s unique texture, describing it as a “tastebud takeover” that appeals to consumers seeking novel experiences.
The introduction of Strawberry Supernova Comets arrives at a pivotal moment for the cannabis industry. The global cannabis edibles market is experiencing robust growth, projected to surpass $27 billion by 2032, with gummies consistently leading the charge in category expansion. Market trends for 2025 indicate a growing consumer preference for products that offer not only potent effects but also unique sensory experiences, including diverse textures and innovative flavor profiles. The demand for healthier ingredients and transparency in labeling is also intensifying, trends that Incredibles has historically addressed through its dedication to quality ingredients and reliable formulations.
RYTHM, Inc., the parent company, has been strategically expanding its portfolio. The company rebranded from Agrify Corporation to RYTHM, Inc. in August 2025, underscoring its comprehensive approach to the cannabis and hemp industries. RYTHM’s portfolio includes several well-established brands, positioning the company as a significant player shaping consumer cannabis experiences. Incredibles itself has a history of innovation and has garnered numerous awards for its products, reinforcing its leadership in the edibles space. The brand has consistently focused on solving the challenge of dose transparency, making them pioneers in providing “worry-free” enjoyment.
As the cannabis sector continues its dynamic evolution, product news such as the launch of Strawberry Supernova Comets contributes to the ongoing narrative of innovation. The brand’s emphasis on a multi-sensory experience—combining chewy, tangy, and crunchy elements—reflects a broader trend in the edibles market towards more engaging and palatable consumption methods. This new product aims to capture consumers looking for playful, high-quality, and reliably dosed cannabis treats, further solidifying Incredibles’ place in the trending cannabis edibles news cycle.
