NANAIMO, British Columbia – Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY) has announced a significant expansion of its premium cannabis offerings through its craft brand, Broken Coast. The company has launched BC Selects, a new, limited-edition line of premium cannabis flower designed to highlight exceptional and unique phenotypes curated from Broken Coast’s proprietary genetic library. The inaugural release in this exclusive series is the ‘Sprits 26’ strain, a meticulously cultivated product that underscores Broken Coast’s dedication to quality over quantity.
A New Era for Craft Cannabis: The BC Selects Line
The BC Selects line represents Broken Coast’s highest standard of phenotype selection, providing consumers with direct access to small-batch, non-irradiated flower chosen for their exceptional qualities. These include dense cola structures, abundant trichome coverage, and pronounced terpene profiles, embodying the pinnacle of craft cannabis production. Each release within this series will be exclusive and limited, reinforcing Broken Coast’s commitment to precision cultivation and artisanal quality. This strategy positions the brand firmly within the high-margin, premium segment of the cannabis market, a key focus for Tilray Brands’ overall business strategy.
Spotlight on ‘Sprits 26’: A Distinctive New Strain
The first strain introduced under the BC Selects banner, ‘Sprits 26’, is a balanced hybrid that offers a compelling sensory experience. It delivers a minty, earthy profile complemented by a sweet, gassy finish. This meticulously developed cultivar boasts impressive potency, with THC content ranging from 28-34% and a rich terpene profile between 2-5%. Key dominant terpenes identified in ‘Sprits 26’ include nerolidol, caryophyllene, and geranyl acetate. ‘Sprits 26’ is the 26th phenotype derived from a Spritzer lineage, showcasing the depth and innovation within Broken Coast’s genetic library. This unique offering is currently available exclusively in British Columbia, making it a sought-after product for discerning consumers in the region.
Modernizing a Classic: The Blue Dream Cultivar
Alongside the debut of BC Selects, Broken Coast is also introducing a modernized expression of the iconic Blue Dream strain. This updated version of the beloved sativa-dominant hybrid is available in both 7g whole flower and convenient 3 x 0.5g pre-roll formats. The new Blue Dream cultivar aims to preserve the classic sweet blueberry and herbal notes that consumers cherish, while delivering enhanced contemporary consistency and structure through Broken Coast’s hallmark indoor, hand-trimmed, and slow-cured cultivation process. This move demonstrates Broken Coast’s ability to innovate while respecting the heritage of popular strains.
Tilray Brands’ Strategic Vision in Premium Cannabis
The launch of BC Selects aligns with Tilray Brands’ broader strategic objective to strengthen its presence in high-margin, premium cannabis segments. This is part of a larger trend for Tilray, which has diversified its portfolio to include beverage alcohol and wellness products, leveraging its U.S. distribution networks and international expansion efforts. By focusing on craft cultivation and unique, limited-edition releases through brands like Broken Coast, Tilray aims to drive profitability and brand loyalty in an increasingly competitive market.
Blair MacNeil, President of Tilray Canada, commented on the new line, stating, “BC Selects is about pushing the boundaries of craft. By curating the most exceptional phenotypes from hundreds of in-house genetics, we’re giving consumers access to strains that truly represent the pinnacle of Broken Coast’s cultivation expertise.”
Market Trends and Consumer Appeal
This news arrives as the Canadian legal cannabis market continues to mature, with a growing appreciation for premium, small-batch, and high-quality products. While dried flower remains a dominant category, consumers are increasingly seeking out carefully cultivated strains with distinct terpene profiles and high THC content. Broken Coast’s emphasis on non-irradiated, artisanal flower and unique genetics directly appeals to this segment of the market, which typically commands premium pricing and fosters strong brand loyalty.
With the introduction of BC Selects and the ‘Sprits 26’ strain, Broken Coast, under the Tilray Brands umbrella, is reinforcing its reputation for excellence and innovation, offering Canadian consumers a taste of truly exceptional craft cannabis. Future releases within the BC Selects line are anticipated, promising continued exclusivity and quality for enthusiasts.
