Tilray Brands’ premium craft cannabis label, Broken Coast, is expanding its offerings with the introduction of BC Selects, a new limited-edition line of premium cannabis flower. This initiative underscores Broken Coast’s commitment to showcasing unique phenotypes from its proprietary genetic library and pushing the boundaries of craft cannabis production. The brand is also enhancing its portfolio with a modern expression of the popular Blue Dream strain.
Introducing BC Selects: A Limited Edition of Craft Excellence
The newly launched BC Selects line represents Broken Coast’s highest standard of phenotype selection, offering consumers access to small-batch, non-irradiated flower. Each release in this exclusive series is chosen for exceptional qualities such as dense cola structure, abundant trichomes, and pronounced terpene profiles, emphasizing quality over quantity. This line is designed to provide consumers with an exclusive and limited experience of new Broken Coast strains, curated by Master Grower Kevin from hundreds of in-house genetics.
Sprits 26: The Inaugural Strain of BC Selects
The inaugural strain to debut under the BC Selects banner is Sprits 26, a balanced hybrid that marks the 26th phenotype from a Spritzer lineage. This strain is characterized by a complex flavour profile featuring minty and earthy notes, culminating in a sweet, gassy finish. Sprits 26 boasts impressive metrics, with THC content ranging from 28–34% and terpene content between 2–5%. Its dominant terpenes include nerolidol, caryophyllene, and geranyl acetate, contributing to its bold aromatics and dense trichome coverage. Sprits 26 is currently available exclusively in British Columbia in 3.5g whole flower format.
A Modern Expression of Blue Dream
Alongside the BC Selects launch, Broken Coast is also introducing a modern rendition of the iconic Blue Dream strain. This new offering is available in both 7g whole flower and 3 × 0.5g pre-roll formats. This pheno-hunted, small-batch version of Blue Dream aims to preserve the strain’s classic sweet blueberry and herbal notes while delivering contemporary consistency and structure. It is cultivated using Broken Coast’s hallmark indoor, hand-trimmed, and slow-cured process. Blue Dream, traditionally known as a sativa-dominant hybrid, typically offers cerebral stimulation paired with full-body relaxation.
Tilray Brands’ Craft Cannabis Strategy
These new product releases align with Tilray Brands’ broader strategy to focus on high-margin premium segments within the competitive cannabis market. Broken Coast, as a premium craft cannabis brand under Tilray, exemplifies this commitment to quality, purity, and precision cultivation. The brand’s dedication to indoor growing, small-batch production, non-irradiated flower, and meticulous finishing processes—such as hand-trimming and slow curing—reinforces its position in the trending craft cannabis segment. This strategic expansion signals Tilray Brands’ intent to lead in the premium lifestyle and consumer-packaged goods space, leveraging its diverse portfolio which includes craft beverages and wellness products. The introduction of these new strains is part of an ongoing effort by Broken Coast to elevate the craft cannabis experience for consumers.
