Iconic Tonics, the functional beverage company backed by entertainment mogul Snoop Dogg, has officially launched Klaus, a new line of THC-infused drinks. This venture marks a significant expansion into the burgeoning cannabis beverage market, offering consumers sophisticated alternatives to traditional alcoholic and non-alcoholic options. The brand has partnered with acclaimed mixologist and author Warren Bobrow to craft these innovative libations.
The Klaus line features three distinct 10mg THC-infused flavors, presented in 12-ounce cans sold in four-packs with a suggested retail price of $27. These new cannabis products include:
* Mezzrole: A flavor profile described as a robust blend inspired by jazz culture, featuring ginger root, lime, and rice wine vinegar.
* Bosphorous: This offering combines notes of Earl Grey tea, stone fruit, rose, and mirin, creating an aromatic and layered sip.
* 1851 Zombie: A reimagined tiki classic with tropical citrus, cinnamon, and notes from the Pineapple Express terpene cultivar.
These THC-infused drinks are crafted with premium ingredients, including fast-acting THC emulsion and live rosin where possible, aiming to provide an elevated drinking experience.
Expanding Availability and Product Range
The Klaus brand is initially available in New York’s regulated cannabis markets, with Delta-9 THC versions also accessible in New Jersey and through the Iconic Tonics website for nationwide direct-to-consumer sales.
In addition to the THC-infused beverages, Iconic Tonics has also introduced Nein by Klaus, a parallel line of non-THC mocktails. These alcohol-free options also incorporate botanical terpene infusions, offering complex flavors and aromas without any psychoactive effects. The Nein by Klaus line is available in New York, New Jersey, and Los Angeles, expanding Iconic Tonics’ reach to a broader consumer base seeking premium, functional alternatives.
Background and Market Context
Iconic Tonics, a platform dedicated to developing and scaling better-for-you beverages, is a venture that aligns with the growing consumer demand for functional ingredients and healthier alternatives. Snoop Dogg’s involvement brings significant cultural reach and a vision for the cannabis industry focused on creating positive change through functional beverages. The company leverages Harmony Craft Beverages’ expertise in beverage innovation, marketing, and strategy to complement Snoop Dogg’s influence in the hemp-infused product space.
The launch of Klaus and its companion mocktail line enters a rapidly expanding THC-infused beverage market. In 2024, U.S. THC beverage sales exceeded $1 billion, with projections indicating exponential growth and a potential market value reaching $10 billion. This growth is driven by shifting consumer behaviors, a demand for functional alternatives to alcohol, and evolving legalization landscapes across states.
Warren Bobrow, known as the “Cocktail Whisperer,” brings a wealth of experience in mixology and a deep understanding of cannabis-infused beverages, having authored several books on the subject. His collaboration with Iconic Tonics for the Klaus brand emphasizes a commitment to craft, quality, and sophisticated flavor profiles, positioning the drinks as premium adult alternatives.
A Diverse Portfolio for Evolving Lifestyles
Beyond the Klaus line, Iconic Tonics offers a broader portfolio designed to cater to diverse consumer preferences and occasions. This includes brands like Lifeblood by Love Yer Brain (co-created with Wayne Coyne of The Flaming Lips), Malus (an elevated cider), Herbaceé (wine-inspired botanical drinks), and Lift (hemp-infused seltzers). Snoop Dogg also has existing hemp-infused lines such as Do It Fluid by Death Row Records and Doggy Spritz. This comprehensive approach underscores Iconic Tonics’ mission to redefine adult beverages, blending cultural design, mixology, and innovation to create exceptional, functional alternatives for modern consumers.
