TerrAscend Corp. has signed an exclusive licensing agreement with Tyson 2.0. This partnership brings the popular cannabis brand founded by boxing legend Mike Tyson to new markets. The deal will launch Tyson 2.0’s product portfolio in Maryland and Pennsylvania. This strategic move is set to begin in early 2026.
Strategic Alliance Formed
TerrAscend will handle the manufacturing and distribution of Tyson 2.0 products. This agreement significantly expands the brand’s footprint. It also enhances TerrAscend’s portfolio of celebrity-backed offerings. This alliance aims to leverage strong market demand. It connects a renowned personality brand with a major cannabis operator.
Product Offerings Detailed
In Maryland, consumers will soon find specific Tyson 2.0 items. TerrAscend plans to produce premium cannabis flower. Vape cartridges will also be available. Edibles complete the initial Maryland product lineup. Pennsylvania’s market will receive a broader selection. Flower and vape products are planned. Additionally, concentrates and troches will be offered.
Rollout and Retail Access
These new cannabis products are expected to hit shelves early in 2026. In Pennsylvania, products will be accessible through TerrAscend’s own Apothecarium dispensaries. The company’s wholesale network will also distribute items. Maryland consumers will find Tyson 2.0 products at select dispensaries statewide. This ensures broad market penetration.
Tyson 2.0: A Brand’s Evolution
Mike Tyson launched his cannabis brand, Tyson 2.0, in 2021. The brand has rapidly grown since then. It aims to offer high-quality cannabis products. Tyson himself has spoken about cannabis’s positive impact on his life. He sees this partnership as a way to share that benefit. He wants to reach more people with trusted products.
TerrAscend’s Market Presence
TerrAscend operates multiple cannabis businesses. It has a significant presence in both target states. The company owns or manages The Apothecarium dispensaries. It also runs cultivation and processing facilities. TerrAscend’s operations span several U.S. states. This includes existing retail and cultivation in Maryland and Pennsylvania. The company is well-positioned for this new venture.
Market Dynamics in Focus
Maryland recently legalized adult-use cannabis. This has created substantial market growth. Sales have exceeded expectations since legalization. Pennsylvania currently operates as a medical-only market. However, momentum for adult-use legalization is growing there. Both states represent prime opportunities for expansion. New cannabis product launches are eagerly anticipated.
Voices from the Partnership
Mike Tyson expressed his enthusiasm for the deal. “Cannabis changed my life,” he stated. “I want to share that with the world.” He believes partnering with TerrAscend allows this. Jason Wild, Executive Chairman of TerrAscend, echoed the sentiment. He thanked Tyson for his commitment. Wild noted TerrAscend is proud to bring this energy to the states.
Future Outlook
This licensing agreement marks a significant step for both companies. It allows Tyson 2.0 to expand its national reach. It also bolsters TerrAscend’s brand portfolio. Consumers in Maryland and Pennsylvania can soon experience Tyson 2.0’s innovations. This collaboration is expected to make a notable impact on the regional cannabis landscape. The introduction of new cannabis products promises excitement for consumers.
