AMSTERDAM & BERLIN – Two prominent names in the global cannabis landscape, Amsterdam’s renowned seed bank Barney’s Farm and Dr. Greenthumb’s, the cannabis brand founded by Cypress Hill frontman B-Real, have joined forces in a significant collaboration set to introduce a new line of genetics to the market.
The partnership culminates in the release of a new collection of cannabis seeds, with the debut strain, Insane OG, scheduled for a global launch on June 19, 2025. The unveiling will take place at Mary Jane Berlin, widely recognized as Europe’s premier cannabis expo, providing a high-profile platform for this highly anticipated genetic offering.
A Convergence of Cannabis Legacies
Barney’s Farm has long held a reputation as an iconic seed bank, with decades of experience in breeding and developing cannabis genetics. Founded by Derry Brett, the company is known for its diverse catalogue and contributions to the global cannabis gene pool.
Partnering with Barney’s Farm is Dr. Greenthumb’s, the cannabis enterprise spearheaded by B-Real, the influential lead vocalist of the legendary hip-hop group Cypress Hill. B-Real’s association with cannabis culture dates back decades, notably immortalized in Cypress Hill’s 1998 hit song, “Dr. Greenthumb.” His brand has become synonymous with high-quality cannabis products and genetics.
Insane OG: The Inaugural Release
The first strain to emerge from this joint venture is Insane OG. This particular genetic creation holds special significance as it pays direct homage to B-Real’s seminal 1998 track, “Dr. Greenthumb.”
Described as an indica-forward hybrid, Insane OG boasts an impressive genetic lineage. It is bred from a cross of three highly respected strains: OG Kush, Bubba Kush, and Granddaddy Purple. This combination suggests a profile potentially rich in earthy, fuel, and sweet berry notes, characteristic of its parent strains.
According to information provided, Insane OG is reported to feature a high THC content, measured at 27%. This potent cannabinoid profile indicates the strain is likely aimed at consumers seeking strong effects, consistent with the reputation of its genetic background.
Decades in the Making
This collaboration is not merely a recent business arrangement but rather the fruition of a relationship spanning more than three decades. The partnership is built upon a long-standing friendship between Barney’s Farm founder Derry Brett and B-Real.
The connection between Brett and B-Real originated in Amsterdam in the early 1990s, a period when both individuals were active in the evolving global cannabis scene. This history underscores a deep mutual respect and understanding that forms the foundation of their current joint venture in cannabis genetics.
Rigorous Genetics Development
Ensuring the quality and stability of the new genetic line appears to be a key focus of the collaboration. According to Derry Brett of Barney’s Farm, the genetics developed under this partnership undergo rigorous stress-testing and refinement.
This process is critical in the seed industry to ensure that strains perform consistently, exhibit desirable traits, and are resilient under various cultivation conditions. The emphasis on rigorous testing highlights a commitment to delivering high-quality genetics to growers and consumers.
Looking Ahead: The Cherry Bomb Strain
The collaboration is not limited to a single release. Plans are already in place for a subsequent strain to follow Insane OG. This second offering is named Cherry Bomb.
Cherry Bomb is described as a high-yield hybrid. It is also noted for having a syrupy texture and a terpene profile that is predominantly pinene. Pinene is a terpene commonly found in pine needles, rosemary, and basil, known for its distinctive aroma and potential therapeutic properties.
The release of Cherry Bomb is scheduled for September, following the June debut of Insane OG. The introduction of two distinct strains within a few months signals the potential for a substantial genetic line to emerge from this partnership.
This alliance between Barney’s Farm and Dr. Greenthumb’s brings together significant expertise in cannabis breeding and cultural influence. The launch of Insane OG at Mary Jane Berlin marks a notable event for the cannabis genetics market, uniting two prominent figures with a shared history rooted in the early days of modern cannabis culture.
