International Cannabis Brand Cookies Ventures into Spirits with Adios RTD Margarita Line
International lifestyle and cannabis brand Cookies is making a bold move into the spirits category with the launch of Adios, a ready-to-drink (RTD) all-natural beverage line. This expansion marks a significant step for the brand, known for its innovative approach and quality products in the cannabis space. The new venture, produced in partnership with Labor Smart, Inc., brings Cookies’ energy into the tequila space.
A Taste of Adios: The Margarita Reimagined
Adios, the new RTD line, is designed to capture the essence of a classic margarita in a convenient, ready-to-enjoy format. The beverages are crafted with ultra-premium tequila sourced from Casa Rica, ensuring a high-quality base for the cocktails. Complementing the tequila, the drinks feature real fruit juice, promising a refreshing and authentic flavor profile. This combination aims to deliver a premium experience, setting Adios apart in the increasingly crowded RTD market.
The commitment to quality extends to the tequila itself. Produced in small batches, Casa Rica’s tequila boasts zero additives, a crucial factor in delivering a smooth and authentic taste. This attention to detail reflects Cookies’ dedication to providing consumers with top-tier products.
Flavor Variety and Availability
The Adios RTD margarita line will debut in mid-August with a range of exciting flavors designed to cater to diverse palates. Consumers can look forward to Lime, Spicy, Mango, and Strawberry options. These flavors are available in both four-packs and assorted variety packs, providing flexibility and convenience for consumers. This range of options allows consumers to sample a variety of flavors and find their favorites.
Strategic Expansion and Brand Vision
The move into spirits represents a strategic expansion for Cookies, aligning with the brand’s broader vision. According to Cookies’ founder and CEO, Berner, the new venture is a natural progression.
“This move aligns with the brand’s commitment to pushing boundaries and delivering quality, bringing their energy into the tequila space.”
This expansion demonstrates the brand’s desire to connect with consumers in new and innovative ways, building on its existing brand recognition and loyal customer base. Cookies’ expansion into the spirits category underscores its commitment to innovation and its dedication to delivering quality, all-natural products to consumers.
Production and Distribution
Cookies has partnered with Labor Smart, Inc. for the production of the Adios line, marking its inaugural venture into the spirits industry. This collaboration brings together Cookies’ brand expertise and Labor Smart’s production capabilities to ensure the successful launch and distribution of Adios. Furthermore, CKS Distro will handle the distribution of Adios, positioning the RTD line for a national rollout. With a strong distribution network in place, Adios is poised to make a significant impact in the RTD market across the country.
The Future of Adios
As the RTD market continues to grow, the launch of Adios positions Cookies to capture a share of this expanding market. With its high-quality ingredients, diverse flavor profiles, and strategic distribution, Adios is poised to be a popular choice for consumers seeking a convenient and premium cocktail experience. The mid-August launch is eagerly anticipated, and consumers can expect to find Adios in stores nationwide shortly thereafter. Cookies’ expansion into spirits is an exciting development, and the brand’s commitment to quality and innovation suggests a promising future for Adios.
