TORONTO, ON – October 9, 2025 – Cronos Group Inc. today announced a significant expansion of its popular SOURZ by Spinach® product line with the introduction of new multipack formats for its Fully Blasted gummies. This strategic launch brings the brand’s liquid diamond-infused edibles to consumers in convenient 5-pack and 10-pack configurations, offering enhanced value and choice across key Canadian provinces.
The Innovation Behind “Fully Blasted” Gummies
The SOURZ by Spinach® Fully Blasted gummies represent a notable innovation in the Canadian cannabis edibles market, leveraging advanced infusion techniques to deliver a premium consumer experience. The “Fully Blasted” designation is associated with the gummies being infused with liquid diamonds, a highly purified form of cannabis concentrate known for its exceptional potency and purity. Liquid diamonds are created from THCa crystals and, when combined with natural terpenes, provide a robust flavor profile and a potent effect. The SOURZ by Spinach® gummies themselves are a flagship product, utilizing Cronos Group’s proprietary flavor-masking technology to blend sour and sweet notes, ensuring a consistent and enjoyable taste.
Each gummy in the multipack format contains 10mg of THC, adhering to Canada’s regulations for edibles. Additionally, one SKU features a balanced blend of 10mg THC and 10mg CBD, catering to a broader range of consumer preferences.
Expanding Consumer Access and Convenience
The introduction of multipacks directly addresses consumer demand for greater convenience, variety, and value. The new SOURZ by Spinach® Fully Blasted Multipacks are available in two sizes: a 5-pack (containing 5 x 10mg THC gummies) and a 10-pack (containing 10 x 10mg THC gummies). A specific 10-pack variant also offers a 10mg THC and 10mg CBD combination.
Consumers can choose from five of the brand’s most popular flavors, including Blue Raspberry Watermelon, Pink Lemonade, Strawberry Mango, and Peach Orange. These new product formats are now accessible to consumers in Alberta, British Columbia, Manitoba, Newfoundland, Nova Scotia, Ontario, Prince Edward Island, and Saskatchewan.
“Our new SOURZ by Spinach® Fully Blasted Multipacks are designed to give consumers the same great taste, consistency, and experience they expect from our gummies, with the added benefit of more variety and convenience,” said Mike Gorenstein, Chairman, President, and CEO of Cronos Group. “We know that consumers have been eager to try our gummies in this format and we are excited for the opportunity to offer a product that meets their needs while delivering great value. The arrival of products like multipacks will give consumers more reasons to stay loyal to trusted brands like SOURZ by Spinach®.”
Spinach®: A Leading Brand in the Canadian Cannabis Market
This launch is supported by the significant market success of the Spinach® brand itself. Since its inception in November 2018, Spinach® has rapidly grown to become one of Canada’s top cannabis brands, consistently ranking high in both the edibles and flower categories. By September 2024, Spinach® held the distinction of being the number one edible brand in Canada, with its SOURZ by Spinach® gummies playing a pivotal role in this achievement and commanding over 20% market share.
Cronos Group’s strategy emphasizes the development of disruptive, high-quality brands that resonate with consumers and can achieve market leadership. The expansion into multipack formats for a best-selling product like SOURZ by Spinach® aligns with this strategy, aiming to enhance brand loyalty and capture further market share within the competitive Canadian cannabis landscape.
Market Context and Consumer Preferences
The Canadian cannabis market continues to evolve, with edibles representing a stable and significant segment, appealing to consumers seeking precise dosing and discretion. Consumer research indicates that potency, taste, convenience, and value are key drivers in purchasing decisions for cannabis products, particularly edibles. By offering liquid diamond-infused gummies in accessible multipack formats, Cronos Group is directly addressing these preferences, providing consumers with a trusted, high-quality option that balances innovation with everyday practicality. The introduction of new cannabis products like these multipacks reflects an ongoing trend of innovation within the industry to meet diverse consumer needs and preferences.
About Cronos Group Inc.
Cronos Group is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS®, and Lord Jones®.
For more information about Cronos and its brands, please visit: thecronosgroup.com.
