The well-being brand Goodrays has officially launched its first-ever non-CBD product, Re:Focus, a cognitive performance drink designed to enhance mental clarity and focus. This move marks a significant strategic innovation for the brand, building on its established presence in the wellness sector.
A New Horizon for Goodrays: Expanding the Functional Beverage Portfolio
Goodrays, a brand known for its commitment to natural wellness solutions, is diversifying its offerings with the introduction of Re:Focus. While the company has a decade of experience and substantial growth, reportedly 45% year-on-year, within the CBD industry, Re:Focus signifies a deliberate expansion into a new product category. Founder Eoin Keenan, who has spent over ten years exploring the benefits of CBD and plant-based ingredients, sees this launch as a “milestone moment” for the company. The brand’s journey began with a mission to “change people’s mindset on cannabis, to de-stigmatise it” and create everyday products imparting the benefits of the hemp plant. This new product line represents a continuation of that mission to support mental wellbeing through accessible, functional beverages.
Re:Focus: The Science Behind Enhanced Cognitive Performance
The Re:Focus drink is formulated with a blend of carefully selected, bioactive ingredients aimed at supporting mental acuity. Key components include Lion’s Mane mushroom, magnesium, and a blend of electrolytes. Lion’s Mane has a long tradition of use for supporting memory, focus, and overall brain health. Each can of Re:Focus contains 250mg of this functional mushroom.
Magnesium is included for its role in cognitive function and its ability to help reduce feelings of tiredness and fatigue. Goodrays highlights that Re:Focus contains 800mg of a premium, fast-absorbing magnesium blend, delivering 65mg of elemental magnesium per serving. Furthermore, a bespoke blend of four essential electrolytes—potassium, magnesium, calcium, and sodium—totaling 530mg per serving, is incorporated to support hydration, which is crucial for maintaining optimal mental performance and combating dehydration-induced fatigue. The company claims its formulation offers “twice the amount of Magnesium and Lion’s Mane” compared to other similar drinks available on the market, positioning it as a UK-first in terms of effective ingredient dosages.
Goodrays emphasizes that Re:Focus contains no added sugar, no artificial ingredients, and is low in calories, aligning with a growing consumer demand for healthier beverage alternatives. It is also a 100% vegan product.
Flavors and Market Positioning
Re:Focus is available in two distinct flavours: Zesty Lime & Kiwi, described as a combination of Mexican lime with a sweet kiwi finish, and Wild Mixed Berry Mix, offering sweet wild berry fruits with a citrus finish. The beverage is positioned as a healthier choice for consumers seeking to avoid drinks high in sugar, alcohol, or excessive caffeine, offering a functional solution for busy minds needing calm and clarity. This launch taps into the burgeoning market for cognitive enhancement and mental wellness products, a segment that has seen significant growth as consumers increasingly prioritize brain health and mental performance.
Availability and Future Outlook
Re:Focus is available for purchase in packs of four 330ml cans, priced at £7.50. Consumers can find the new cognitive performance drink online via the Goodrays website and Amazon, as well as in select major UK supermarkets and retailers, including Waitrose and Morrisons. The launch of Re:Focus signifies Goodrays’ commitment to innovation and its ambition to provide comprehensive wellness solutions that support both physical and mental wellbeing.
