DENVER, CO – October 29, 2025 – GrowGeneration Corp. (NASDAQ: GRWG), the nation’s largest specialty hydroponic and organic gardening retailer, today announced the launch of its groundbreaking “Dialed In™ Tri-Spec Under Canopy Light.” This innovative new product is engineered to significantly enhance the development of lower-canopy cannabis flowers, a crucial area often yielding less potent and smaller buds due to insufficient light penetration. The introduction of this advanced lighting solution marks another key step in GrowGeneration’s strategic expansion of its proprietary brand portfolio and its commitment to driving innovation in the cannabis cultivation sector.
Addressing the Lower Canopy Challenge in Cannabis Cultivation
For decades, commercial cannabis cultivators have faced a common challenge: the upper sections of the plant typically receive the majority of light from overhead fixtures, leaving the lower buds underdeveloped, less dense, and often considered unsellable. This phenomenon can result in a significant portion of the plant’s potential yield being lost. GrowGeneration’s new “Dialed In™ Tri-Spec” system directly tackles this issue by delivering targeted light to these previously underserved areas, transforming what was once considered lost canopy into a new layer of revenue.
Advanced Lighting Technology for Enhanced Growth
The “Dialed In™ Tri-Spec Under Canopy Light” features a tunable spectrum that provides a precise blend of Full Spectrum, Far Red, and UV light directly beneath the plant canopy. This targeted application is designed to optimize photosynthesis, stimulate anthocyanin development, and boost secondary metabolite production from the bottom up. The inclusion of Far Red light is known to promote plant development and leaf expansion, potentially aiding in deeper light penetration, while UV light can enhance the production of desirable compounds such as terpenes and cannabinoids, contributing to richer aromas and flavors.
Breakthrough Results and Cultivator Benefits
Initial trials of the “Dialed In™ Tri-Spec Under Canopy Light” have yielded impressive results, with reported increases in yield of up to 35% per harvest cycle. Furthermore, cultivators have observed faster maturation rates, potentially reducing flowering times by 5–7 days. The technology’s ability to foster more uniform bud development from the top to the very bottom of the plant leads to a higher overall quality harvest, improving flavor, aroma, and overall flower appeal. Michael Salaman, GrowGeneration President and Co-Founder, stated, “For decades, growers have typically accepted that the bottom 30% of the plant produces less… With Dialed In™ Tri-Spec, we turn that lost canopy into profit as we are now able to increase the spectrum of light across the entire plant helping to boost flavor, aroma, and overall flower quality without adding time to the grow cycle.”
GrowGeneration’s Strategic Push for Proprietary Innovations
The launch of the “Dialed In™ Tri-Spec Under Canopy Light” is a significant component of GrowGeneration’s broader strategy to expand its high-margin proprietary brand offerings. The company has set an ambitious goal for proprietary brand sales to account for 35% of its total gardening sales by the end of 2025. This new lighting solution joins a growing portfolio of innovative cannabis products developed under GrowGeneration’s own brands, including Drip Hydro nutrients and Ion LED lighting solutions.
Availability and Investment
The “Dialed In™ Tri-Spec Under Canopy Light” is available with a Manufacturer’s Suggested Retail Price (MSRP) of $179 per fixture. It is designed with commercial cultivation in mind, featuring daisy-chain installation capabilities, IP65 waterproofing, and a versatile voltage range. The product can be purchased through GrowGeneration’s nationwide retail stores, its B2B e-commerce portal, and designated commercial and wholesale ordering channels, making these advanced cultivation innovations accessible to a wide range of growers. This launch underscores GrowGeneration’s ongoing efforts to provide cultivators with the tools they need to maximize yield, enhance product quality, and improve profitability in the dynamic cannabis market.
