Avicanna LATAM SAS, a subsidiary of the biopharmaceutical company Avicanna Inc., has partnered with Harrington Wellness, founded by NBA veteran Al Harrington, to launch the re+PLAY CBD wellness brand across the United States. This collaboration introduces a range of CBD-based topical products designed to meet the specific needs of athletes and individuals seeking natural recovery and wellness solutions.
The Vision Behind re+PLAY
Founded by Al Harrington, a 16-year NBA veteran known for his career with teams like the Indiana Pacers and New York Knicks, re+PLAY is built on a personal understanding of the physical toll professional sports can take. Harrington discovered the benefits of CBD for his own recovery from numerous injuries, leading him to create a performance-based CBD wellness brand. The re+PLAY line was developed through a collaborative effort involving scientists, athletes, doctors, and certified athletic trainers, ensuring the products are formulated to the highest standards demanded by active individuals and the sports community.
Avicanna’s Scientific and Technological Backbone
Avicanna LATAM SAS contributes its robust scientific platform and advanced cannabinoid formulation expertise to this venture. The company, which focuses on the development, manufacturing, and commercialization of plant-derived cannabinoid-based products, brings patented technologies that are crucial to re+PLAY’s efficacy. These include Avicanna’s proprietary drug delivery systems, such as its “deep tissue technology” for transdermal applications and its Self-Emulsifying Drug Delivery Systems (SEDDS), which enhance cannabinoid absorption and stability. The ingredients utilized are sourced from USDA organic certified hemp, cultivated by Avicanna’s Colombian subsidiary, Santa Marta Golden Hemp, and manufactured by Avicanna LATAM SAS. This commitment to organic, high-quality ingredients underscores Avicanna’s dedication to purity and safety in its product development.
Initial Product Offerings
The initial re+PLAY product lineup available in the United States features two key topical formulations: a 3% CBD localized cream and a 2% CBD and 1% CBG transdermal gel. These products are designed to provide targeted relief and support recovery. Both formulations leverage Avicanna’s advanced delivery systems, ensuring the cannabinoids are effectively delivered for optimal results. The re+PLAY products are confirmed to be THC-free, aligning with a focus on wellness and recovery without psychoactive effects.
A Synergistic Partnership for the US Market
The collaboration between Avicanna LATAM SAS and Harrington Wellness represents a significant synergy, combining Avicanna’s pharmaceutical-grade innovation with Harrington Wellness’s deep-rooted understanding of the athletic and recovery market. Al Harrington’s extensive background in professional sports, coupled with his established presence in the cannabis industry through his Viola brands and advocacy work, lends considerable credibility and a strong consumer connection to the re+PLAY brand. This partnership aims to bring scientifically backed, high-quality CBD wellness products to a broader US audience.
Availability and Market Positioning
The re+PLAY CBD wellness products are now available for purchase on replaycbd.com and through select retail partners across the United States. This launch taps into the rapidly growing US market for CBD products, particularly topical applications, which consumers increasingly turn to for their perceived benefits in managing pain, inflammation, and promoting overall skin health. By emphasizing patented technology, USDA organic certified hemp, and an athlete-centric approach, re+PLAY is positioned to stand out in the competitive landscape of cannabis and wellness innovations.
