Tilray Brands’ premium craft cannabis brand, Broken Coast, is enhancing its portfolio with the introduction of two significant product lines: the limited-edition BC Selects premium cannabis flower and a modernized version of its popular Blue Dream strain. These new offerings underscore Broken Coast’s unwavering commitment to quality, craftsmanship, and the pursuit of exceptional cannabis genetics.
Introducing BC Selects and Sprits 26
The new BC Selects line represents a curated selection of premium cannabis flower featuring unique phenotypes derived from Broken Coast’s proprietary genetic library. This exclusive, limited-edition series is designed to provide consumers with access to small-batch, non-irradiated flower, meticulously chosen for their outstanding characteristics, including dense cola structures, abundant trichomes, and pronounced terpene profiles. The brand emphasizes prioritizing quality over quantity with each release in this series.
The inaugural strain to debut under the BC Selects banner is Sprits 26. This balanced hybrid strain offers a complex flavor profile described as minty and earthy, complemented by a sweet, gassy finish. Sprits 26 boasts an impressive THC range of 28-34% and a terpene content of 2-5%, with dominant terpenes including nerolidol, caryophyllene, and geranyl acetate. Currently available exclusively in British Columbia in a 3.5g whole flower format, Sprits 26 sets a high standard for future drops within the BC Selects collection.
Elevating the Craft Portfolio with Blue Dream
Alongside the BC Selects debut, Broken Coast is also launching a contemporary rendition of the widely recognized Blue Dream strain. This updated version meticulously preserves the beloved classic sweet blueberry and herbal notes that consumers have come to expect from Blue Dream. The new release is crafted to deliver contemporary consistency and structure, achieved through Broken Coast’s signature indoor, hand-trimmed, and slow-cured cultivation process. This elevated Blue Dream is available to consumers in both 7g whole flower and convenient 3 x 0.5g pre-roll formats.
Broken Coast’s Dedication to Craftsmanship
Since its inception in 2013, Broken Coast has established itself as a leader in raising the standard for craft cannabis, building a reputation synonymous with high-quality “BC Bud”. The brand’s ethos centers on a relentless pursuit of purity and excellence, evident in its meticulous cultivation practices. These include growing in strain-specific, controlled indoor environments, employing slow hang-curing techniques, and dedicating significant time to hand-trimming and hand-packing each product. Master Grower Kevin plays a key role, curating exceptional phenotypes from hundreds of in-house genetics to ensure each offering meets the brand’s highest standards.
Strategic Vision by Tilray Brands
These new cannabis products and product innovations from Broken Coast are part of Tilray Brands’ broader strategy to focus on high-margin premium segments within the competitive cannabis market. As a leading lifestyle and consumer-packaged goods company, Tilray Brands leverages its portfolio of over 40 brands to offer comprehensive cannabis products, among other categories. The strategic expansion through Broken Coast highlights the company’s commitment to delivering premium, craft-focused cannabis experiences.
The launch of the BC Selects line and the revitalized Blue Dream strain signifies Broken Coast’s ongoing dedication to pushing the boundaries of craft cannabis, offering discerning consumers access to some of the finest genetics and meticulously cultivated products available in the market.
