High Times, the iconic voice of cannabis culture since 1974, has officially launched High Times TV (HTTV), a dedicated streaming-video channel aimed at delivering curated cannabis-related content directly to enthusiasts. This move marks a significant expansion in the brand’s digital strategy, offering a platform for entertainment, education, and news that may face censorship on mainstream social media sites.
The Birth of High Times TV
High Times TV is now live and accessible across multiple platforms, including its dedicated website (tv.hightimes.com), and as an app for iOS, Apple TV, Android, and Roku devices. The launch addresses a growing demand for mobile-friendly, premium video content focused on cannabis, a niche that has frequently found its content demonetized or de-prioritized on larger social media platforms like YouTube, Facebook, and Twitter. High Times CEO Adam Levin emphasized the need to reach their loyal audience wherever they are, stating, “While High Times has built a powerful subscriber base across print, digital and social media, it’s not enough to just produce content for those platforms. The huge demand for mobile-friendly premium video includes a real hunger for the cannabis-related content that social-media sites are all too often blocking.”
A Diverse Content Landscape
HTTV promises a rich array of programming designed to inform and entertain. The channel features a variety of content, including in-depth cultivation and extraction lessons, humorous comedy shorts, exclusive behind-the-scenes looks at High Times’ renowned Cannabis Cup events, and engaging vlogs from prominent industry influencers. Talent already featured on the platform includes well-known names such as CustomGrow420, StrainCentral, Ruffhouse Studios, High Rise TV, Stoner Mom, The Green Market Report, and That High Couple, alongside new content from creators like Now This Weed and Doug Benson. The content aims to provide viewers with trustworthy insights into cannabis use, cultivation, and culture, serving as a vital resource in an evolving legal landscape.
Broader Digital Ambitions and Market Context
The introduction of HTTV is a cornerstone of High Times Holding’s broader digital transformation and a key part of its strategy to monetize its powerful brand. The company has been actively pursuing an initial public offering (IPO), aiming to raise up to $50 million to invest in growth across its existing and new business platforms. Prior to the current management taking over, the company had reportedly neglected its digital strategy, making the streaming service a reflection of a new push to leverage the High Times name, which is recognized even among non-users.
High Times TV will generate revenue through advertising, selling ad space to both endemic cannabis brands and companies looking to tap into the growing market. Partnerships with video streaming service provider Unreel are in place to facilitate monetization through digital ad networks like Google Ad Manager and Roku, offering a new revenue stream for creators who have faced challenges on other platforms. The launch also comes at a time when the global cannabis market is experiencing significant growth, with projections indicating substantial expansion in both medical and recreational sectors.
A New Era for Cannabis Media
High Times TV represents more than just a new streaming channel; it signifies a strategic evolution for the legacy media brand. By offering a dedicated, censorship-resistant platform, HTTV aims to become the premier destination for cannabis-themed entertainment and news. This move not only strengthens High Times’ position in the burgeoning cannabis industry but also provides a crucial home for content creators and consumers seeking reliable, engaging, and community-focused programming. As legalization spreads and the industry matures, High Times TV is poised to play a significant role in shaping the narrative and consumption of cannabis-related content.
