Chicago’s United Center is making history. It is the first major U.S. arena to sell THC beverages. This announcement marks a significant shift. It integrates cannabis products into live entertainment. The venue partnered with cannabis brands Señorita and RYTHM. This multi-year deal offers attendees new options. Adults aged 21 and older can now purchase these drinks. This move reflects a growing trend. Consumer demand for non-alcoholic alternatives is rising.
A New Era for Arena Concessions
The United Center is home to the Chicago Bulls and Chicago Blackhawks. It hosts major concerts and events. Now, it will offer hemp-derived THC beverages. This partnership aims to provide a modern choice. It’s an alternative to traditional alcoholic drinks. Ben Kovler, RYTHM, Inc. chairman, stated this. Consumers want non-alcoholic options, he noted. Leading venues are responding to this demand. Joe Myhra, COO of the United Center, expressed excitement. He said it brings fans a new way to enjoy experiences.
The Brands and Their Offerings
Señorita offers margarita-inspired THC cocktails. They are made with fresh juice. Available flavors include Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma. RYTHM will sell its Sativa Mandarin Orange drink. All beverages contain 5mg of hemp-derived THC. These products are designed for a live entertainment experience. They provide a “better buzz without the booze”. The brands focus on clean ingredients. They aim for uplifting and social effects.
Extensive Availability Across the Venue
These new beverages will be widely accessible. They will be available at 24 points of sale. This includes grab-and-go stations and bars. A dedicated Señorita mobile bar will also be present. This extensive placement ensures convenience for attendees. The initiative officially launched in early February. Giveaways and samples were part of the launch.
Industry Trends and Future Implications
This move by the United Center follows a broader trend. The cannabis industry is increasingly intersecting with entertainment. Other sports teams have also embraced cannabis partnerships. The Portland Pickles became the first sports team to sell THC drinks. The Brooklyn Nets and New York Liberty partnered with a CBD company. A survey showed sports fans accept cannabis sponsorships. This trend suggests a growing normalization of cannabis products in public spaces. It reflects a market shift. Adults seek hangover-free alternatives to alcohol. This partnership positions RYTHM as a key player. It highlights the mainstreaming of THC beverages.
Navigating the Legal Landscape
It is important to note these are hemp-derived THC beverages. Illinois legalized cannabis for adult use in 2020. Adults 21 and older can legally possess and consume cannabis. However, public consumption remains illegal. The United Center venue operates under private discretion. This distinction is crucial. Regulations around hemp-derived products are still evolving. Federal actions could impact this market.
A Milestone for Live Events
The United Center’s decision is a significant milestone. It demonstrates innovation in fan experience. The partnership with Señorita and RYTHM sets a precedent. It signals a new direction for major entertainment venues. This development is part of ongoing news in the cannabis and music industries. The venue continues to evolve its offerings. This historic inclusion of THC beverages adds another dimension. It caters to changing consumer preferences. The future of cannabis in live events is becoming clearer. This move is a bold step forward. It captures a growing market and changing attitudes.
