Select, a prominent name in the cannabis industry, has unveiled its latest innovation: the Select Briq 2 vape. This new device is engineered to elevate the consumer experience through cutting-edge technology, focusing on superior flavor preservation and precise dosing control. Building on the success of its predecessor, the original Select Briq launched in 2023 as the first 2-gram vape, the Briq 2 introduces two key advancements: Flavor Protection Technology™ and Meter Mode Intelligence™.
Enhanced Flavor and Dosing Capabilities
Flavor Protection Technology™ is designed to maintain the integrity and taste of the cannabis oil over time, ensuring a consistent and enjoyable flavor profile from the first puff to the last. Complementing this is Meter Mode Intelligence™, which offers real-time dose visibility, allowing users to precisely manage their intake. This dual-technology approach addresses common consumer frustrations such as clogging and inconsistent performance, aiming to set a new standard for premium vapes.
Boris Jordan, Chairman and CEO of Curaleaf, the company behind the Select brand, expressed enthusiasm for the new product. “Select’s journey has always been rooted in an obsession with being better,” Jordan stated. “With Select Briq 2, we’re raising the bar again, delivering technology designed to protect flavor, reduce clogging, and provide greater dosing control for ultra-smooth and consistent performance. Select is the #1 selling premium vape in the market for a reason, and we are proud to build on that success with a product that we believe will become the new gold standard.”
Addressing Consumer Needs and Market Trends
The development of Select Briq 2 also reflects a broader industry shift from simple convenience to more intentional product design. With a significant percentage of cannabis vape consumers actively seeking solutions for issues like clogging and airflow blockages, the Briq 2 is strategically positioned to meet these demands. The device’s engineering prioritizes a reliable and repeatable experience, empowering consumers to better understand and manage their cannabis consumption.
Jessie Kater, Senior Vice President of Innovation, Research & Development at Curaleaf, highlighted the user-centric approach. “From the beginning, our goal was to design a vape that actually responds to how people consume cannabis,” Kater said. “Every feature in Select Briq 2 is rooted in real consumer feedback – from flavor protection and advanced heating to dosing insights – making the experience intuitive, consistent and dependable over time.”
Product Portfolio and Availability
Select Briq 2 also introduces “Select Better,” an evolved visual identity that signifies the brand’s commitment to clean, pure oil and an intuitive user experience. The product line now boasts over 60 strains, categorized into three distinct series: Flavor, Legacy, and Live, catering to a wide range of consumer preferences for variety and personalization.
The Select Briq 2 began rolling out to Curaleaf and other retail locations nationwide on March 20, 2026, available in both medical and adult-use markets. Consumers can find the new vape in states including Arizona, Connecticut, Florida, Illinois, Massachusetts, Maryland, Maine, New Jersey, Nevada, New York, Ohio, Pennsylvania, and Utah.
FAQ: People Also Ask
What are the key technologies in Select Briq 2?
Select Briq 2 features two main technologies: Flavor Protection Technology™, which preserves oil integrity and flavor, and Meter Mode Intelligence™, which provides real-time dose visibility for precise dosing.
How does Select Briq 2 address common vape issues like clogging?
Select Briq 2 was engineered with advanced heating and airflow solutions designed to reduce clogging and ensure a more reliable, repeatable vaping experience.
Where is Select Briq 2 available?
Select Briq 2 began its rollout on March 20, 2026, and is available in numerous medical and adult-use regulated cannabis markets nationwide, including states like Arizona, New York, and California.
