Tilray Brands, Inc. has announced a significant expansion into the Quebec market with the introduction of its popular Good Supply vape products. This strategic move coincides with the official launch of legal cannabis vaping products across the province, marking a pivotal moment for both consumers and the Canadian cannabis industry. The announcement was made on November 24, 2025, signaling Tilray’s readiness to meet the growing demand for regulated cannabis alternatives in Quebec.
Quebec’s Evolving Cannabis Landscape
Quebec’s Société québécoise du cannabis (SQDC) officially began offering cannabis vaping products on November 26, 2025. This decision represents a notable shift, as the province had previously abstained from this product category, despite legal cannabis vaping being permitted federally since 2019. The SQDC’s decision to enter the vape market was driven by a desire to protect public health by offering regulated, lower-risk products, and to convert consumers from the illegal market. Studies indicated a substantial portion of Quebec’s cannabis consumers were already using vapes, often sourcing them through unregulated channels, presenting a greater health risk. The provincial government has implemented strict regulations, including a 30% THC limit and a prohibition on added artificial flavors, with only cannabis-derived terpenes permitted.
Good Supply’s Quebec Debut
Consumers in Quebec can now access Good Supply’s acclaimed 1g 510-thread vape cartridges, specifically in the popular strains Pineapple Express (Hybrid) and Blue Dream (Sativa). These cartridges are formulated with THC distillate blended with cannabis terpenes, ensuring a quality vaping experience. Pineapple Express is characterized by its dominant terpenes myrcene, humulene, and linalool, while Blue Dream features myrcene, linalool, and humulene. The products are designed for compatibility with standard 510 batteries and will be available for purchase both in-store and online through the SQDC.
Tilray Brands’ Strategic Vision
Blair MacNeil, President of Tilray Canada, highlighted the significance of this launch, stating, “The introduction of vape products in Québec marks an important milestone for both consumers and the industry”. He emphasized Tilray’s commitment to offering Good Supply vapes in full compliance with provincial regulations, ensuring adult consumers have access to quality, regulated products. Good Supply is recognized as one of Canada’s leading cannabis brands, known for its consistent quality and affordability, making it a strong contender in Quebec’s newly opened vape market. This expansion aligns with Tilray Brands’ broader strategy to provide a diverse portfolio of consumer-focused cannabis products across key Canadian markets. The company has previously launched other products in Quebec, including edibles under its Solei brand, demonstrating its ongoing efforts to navigate and comply with the province’s unique regulatory framework. This move is a key piece of news for the trending cannabis sector.
Industry Implications and Consumer Access
The entry of major brands like Tilray’s Good Supply into Quebec’s regulated vape market is expected to legitimize the category further and potentially shift more consumers away from the illicit market. The availability of trusted brands and regulated products addresses a long-standing demand, offering a safer alternative to unregulated products that may contain harmful chemicals. With its focus on quality and accessibility, Good Supply is well-positioned to capture a significant share of this burgeoning market, reinforcing Tilray Brands’ commitment to innovation and consumer well-being within the evolving cannabis industry.
