The United Center in Chicago is making history. It is the first major U.S. venue to serve THC-infused drinks. This marks a significant shift for sports and entertainment. It could lead other arenas to offer similar products.
A Landmark Partnership
The United Center has a new multi-year deal. It partnered with RYTHM, Inc. RYTHM is a Chicago-based cannabis company. The partnership will offer guests THC beverages. These drinks are made from hemp. This makes them legal on a federal level. Señorita is one of the brands involved. RYTHM’s products will also be available. This is a first for a major U.S. arena.
Product Details and Availability
THC beverages will be sold at concerts and live events. Guests must be 21 or older to purchase them. The drinks will not be available during Chicago Bulls or Chicago Blackhawks games. This is due to league regulations. The NHL and NBA do not permit cannabis advertising or sponsorships.
Each drink contains 5 milligrams of THC. This is the main ingredient in cannabis. Señorita offers flavors like Lime Jalapeño Margarita. It also has Mango Margarita and Grapefruit Paloma. RYTHM will offer a Sativa beverage. This drink pairs mandarin orange with caffeine. Prices will match those of premium spirits. They are expected to be around $15-$20.
Industry Impact and Future Trends
This move reflects a growing consumer trend. People are seeking alternatives to alcohol. THC beverages offer a different kind of buzz. They are seen as a hangover-free option. Sales of THC beverages were $850 million in 2025. Experts project this market to reach $4 billion by 2028.
Legal and Regulatory Landscape
Federal law currently allows hemp-derived THC products. However, a federal ban on certain hemp-derived products is set for November. Industry groups are lobbying for a delay. Illinois has its own cannabis laws. The state legalized cannabis with equity in mind. Chicago approved a ban on most intoxicating hemp products. Yet, this ordinance exempts beverages.
Challenges and Opportunities
Venues are eager to tap into this market. Many concertgoers already consume cannabis before events. Offering THC drinks provides a new revenue stream. However, liability insurance is a hurdle. This has previously stopped similar deals.
A Step Towards Normalization
This partnership is a step toward normalizing cannabis products. It shows venues responding to consumer demand for new options. The United Center is leading the way. This trend may inspire other arenas. It could change how fans experience live entertainment. The availability of these related products is trending in the entertainment news. This news is important for the music and cannabis industries. It highlights evolving consumer preferences. The move is a significant development for the cannabis market.
