Verano Holdings Corp. has announced a significant strategic partnership with Raw Garden, a highly regarded California-based cannabis cultivator and producer, to introduce Raw Garden’s popular branded products to the New Jersey market. This exclusive collaboration, set to commence on November 11th, marks a key move for Verano in expanding its product portfolio and capitalizing on the rapidly growing East Coast cannabis landscape.
The Strategic Alliance: Verano and Raw Garden Join Forces
As a leading multi-state cannabis operator in the U.S., Verano Holdings Corp. is expanding its reach through a new exclusive partnership with Raw Garden, a company celebrated for its commitment to purity and potency. This alliance will bring Raw Garden’s distinguished line of live resin terpene cartridges and all-in-one vape products to consumers in New Jersey. Verano will be responsible for the local production of these sought-after West Coast brands, ensuring a consistent supply and adherence to quality standards that have made Raw Garden a household name in California’s cannabis industry.
Introducing Raw Garden’s Premier Products to the Garden State
Raw Garden has established itself over more than 15 years as a pioneer in the cannabis sector, focusing on transparent practices and the science of cultivating pure cannabis extracts. The brand is particularly known for its “Farm to Vape” approach, utilizing fresh-frozen cannabis flower to capture the plant’s natural cannabinoid and terpene profiles. This method ensures that their products deliver authentic, true-to-the-plant flavors and potent effects. For New Jersey consumers, this partnership signifies access to premium, clean cannabis vapes that have set a high standard on the West Coast.
A Diverse Selection of Strains Set to Debut
Under the terms of the exclusive agreement, Verano will produce seven of Raw Garden’s most popular strains for the New Jersey market. These include highly acclaimed varieties such as Blue Dream, Green Crack, Dosi Punch, Blueberry Cookies, Sunset Funk, Orange Runtz, and Rosé. The availability of these specific strains through Verano’s facilities aims to cater to a wide range of consumer preferences, from energizing sativa experiences to deeply relaxing indica effects, all delivered through Raw Garden’s signature live resin cartridges and all-in-one devices.
New Jersey’s Evolving Cannabis Landscape
The launch comes at a time when New Jersey’s adult-use cannabis market is experiencing substantial growth. Recreational sales have surged, with projections indicating the market could surpass $1 billion annually. The state has seen a proliferation of retail outlets, leading to increased competition and a demand for diverse, high-quality products. Vape cartridges represent the second-largest product category in New Jersey, accounting for approximately 25% of market sales, highlighting the strategic importance of this partnership for Verano. This move is also part of larger industry trends favoring product diversification and the introduction of established brands to new territories.
Verano’s Strategic Vision and Market Expansion
George Archos, Verano founder and Chief Executive Officer, expressed enthusiasm for the collaboration, stating that it presents an “incredible opportunity to bring some of the most beloved West Coast products to the East Coast for New Jersey cannabis consumers.” This partnership not only bolsters Verano’s vape product portfolio, which has seen significant development throughout 2025, but also aligns with the company’s broader strategy of expanding its footprint and product offerings in key East Coast markets. Verano, known for its vertically integrated operations and Zen Leaf™ retail dispensaries, continues to focus on enhancing the cannabis lifestyle for consumers through strategic alliances and product innovation.
Consumer Impact and Future Outlook
This news is particularly impactful for New Jersey’s cannabis consumers, who will now have direct access to Raw Garden’s award-winning, high-purity cannabis products. The partnership is expected to enhance product availability and choice within the state’s competitive market. For Raw Garden, this represents a significant step in its expansion beyond California, leveraging Verano’s established presence and operational capabilities. The collaboration underscores a significant development in cannabis news, signaling a trend of established brands extending their reach and further maturing the national cannabis industry. The products will be available starting November 11th at Verano’s four Zen Leaf dispensaries in New Jersey and other authorized third-party retailers across the state, marking a new chapter for cannabis enjoyment in the region.
