January 29, 2026

Connor O'Reily

With a Bachelor’s in Business Administration from Trinity College Dublin, I have a background in corporate communications and public relations. My experience in crisis management for major corporations informs my articles at Green Culture, where I cover corporate reputation and public relations within the cannabis industry. In addition to my consulting work, I am passionate about journalism and dedicated to sharing my expertise in corporate communications with a wider audience, offering insightful analysis and expert commentary on the dynamic and evolving world of cannabis.

GrowGeneration Reports Strong Q3 2025: Sequential Revenue Growth, Return to Profitability, and Strategic Brand Expansion Signal Turning Point

Connor O'Reily07 mins

GrowGeneration Corp. (NASDAQ: GRWG) has announced its third-quarter 2025 financial results, revealing a significant upward trajectory marked by strong sequential revenue growth, a return to positive Adjusted EBITDA, and substantial improvements in gross margins. This performance, detailed in the company’s recent earnings call, suggests a successful inflection point following strategic restructuring and a renewed focus…

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Globalist Billionaire Bassim Haidar Bankrolls Reform UK, Fueling Ideological Contradictions

Connor O'Reily08 mins

Globalist Billionaire Bassim Haidar Bankrolls Reform UK, Fueling Ideological Contradictions The news that Bassim Haidar, a billionaire investor with extensive international business dealings, has become a significant donor to Reform UK has sparked considerable debate, highlighting a notable contradiction between the party’s stated anti-globalist agenda and its principal funder’s profile. Haidar, whose ventures span telecoms,…

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Canopy Growth Reports Strong 30% Surge in Canadian Adult-Use Cannabis Revenue Amidst Financial Improvements

Connor O'Reily06 mins

Canopy Growth Corporation has announced robust financial results for its second quarter of fiscal year 2026, ending September 30, 2025, revealing a significant 30% surge in its Canada adult-use cannabis revenue. This key metric reached $24 million, underscoring a focused commercial strategy and improved execution within its domestic market. The company also saw its Canada…

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Verano Holdings Forges Exclusive East Coast Deal with California’s Raw Garden to Bring Premium Cannabis Vapes to New Jersey

Connor O'Reily07 mins

Verano Holdings Corp. has announced a significant strategic partnership with Raw Garden, a highly regarded California-based cannabis cultivator and producer, to introduce Raw Garden’s popular branded products to the New Jersey market. This exclusive collaboration, set to commence on November 11th, marks a key move for Verano in expanding its product portfolio and capitalizing on…

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New England’s Premier Cannabis Competition, Harvest Cup 2025, Set to Illuminate Worcester with Innovation and Industry Connections

Connor O'Reily05 mins

The highly anticipated Harvest Cup, New England’s premier cannabis competition, exhibition, and trade show, is set to return to Worcester, Massachusetts, on November 8-9, 2025. This cornerstone event will once again grace the DCU Center, bringing together cultivators, processors, industry professionals, and cannabis enthusiasts from across the region. The Harvest Cup has established itself as…

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Circle K Partners with Horticulture Co. and Viola for National THC Beverage Rollout Featuring Allen Iverson

Connor O'Reily06 mins

In a landmark move set to redefine convenience retail, Circle K has announced a groundbreaking national rollout program for THC beverages. This initiative, a collaboration with Horticulture Co. and featuring NBA legend Allen Iverson’s “Iverson” line powered by Viola, will establish Horticulture Co.’s products as the primary THC beverage offerings across Circle K stores nationwide….

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Akanda Corp. Renews Focus on Cannabis Investment with Two-Year Option Extension for Gabriola Island Facility

Connor O'Reily05 mins

Toronto, Ontario – Akanda Corp. (NASDAQ: AKAN) has significantly advanced its commitment to the cannabis sector by extending its option on a key British Columbia asset for an additional two years. This strategic move signals a continued investment in the company’s cannabis operations, specifically focusing on the development of Tetrahydrocannabinol (THC) and cannabidiol (CBD) assets…

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The New Wave of Cannabis Marketing: 5 Trends Driving Industry Engagement in 2025

Connor O'Reily06 mins

The cannabis industry is experiencing a profound transformation, moving beyond its countercultural roots into a mainstream sector shaped by evolving regulations, consumer expectations, and technological advancements. This dynamic environment demands sophisticated marketing strategies to differentiate brands and foster genuine consumer connections. As the market matures, several key trends are emerging, redefining how cannabis businesses attract,…

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SAP S/4HANA Fuels Trulieve’s Explosive Growth in the Evolving U.S. Cannabis Industry

Connor O'Reily06 mins

As the United States cannabis market continues its rapid expansion and evolution, one of its leading players, Trulieve, has turned to enterprise resource planning (ERP) powerhouse SAP to manage its increasingly complex operations. Trulieve, the largest vertically integrated cannabis operator in the U.S., is leveraging SAP S/4HANA and other SAP solutions to gain critical insights…

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Cannabis Accessories in 2024: Smart Tech, Sustainable Design, and Personalized Tools Lead the Trends

Connor O'Reily07 mins

The landscape of cannabis accessories is experiencing a dynamic evolution, with 2024 marking a significant year for innovation. Enthusiasts and consumers alike are witnessing the integration of cutting-edge technology, a heightened focus on sustainability, and an unprecedented push towards personalization. This surge in new equipment and tools is transforming how cannabis is consumed, moving beyond…

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