Eugene’s 4/20 Surge: The ‘Black Friday’ of Cannabis
In the heart of the Pacific Northwest, where the air is often as misty as the reputation of its most famous industry, April 20th has evolved into something far beyond a counter-cultural tradition. In Eugene, Oregon, 4/20 is now effectively the “Black Friday” of the cannabis sector—a retail juggernaut that generates unprecedented foot traffic, pushes…

