MINNEAPOLIS, MN – September 16, 2025 – Vireo Growth Inc. (CSE: VREO; OTCQX: VREOF) today announced a landmark achievement, officially launching adult-use cannabis sales in Minnesota. The company recorded its inaugural sale on September 16, 2025, at its historic Green Goods® dispensary located in downtown Minneapolis. This significant development marks Vireo’s expansion from its long-standing role in the state’s medical cannabis program to serving the broader adult consumer market across all eight of its Minnesota dispensaries.
A New Chapter for Minnesota Cannabis
The launch signifies a pivotal moment for Minnesota’s evolving cannabis landscape, which saw adult-use legalization take effect in 2023, with retail sales commencing in 2025. Vireo Growth Inc., a company deeply rooted in Minnesota’s medical cannabis market since 2014, is now positioned to capitalize on this burgeoning sector. The company anticipates that the adult-use market will serve as a substantial growth catalyst, leveraging its established infrastructure and customer base.
“As a Minnesota company founded with a long-term vision for cannabis, we are proud to begin making our products available to all Minnesotans,” stated Amber Shimpa, President of Vireo. “We will always remain committed to our medical patients and product portfolio as we have for over 10 years, and look forward to this new opportunity to serve adult-use customers with the same standard of quality and care.” This expansion represents a significant step for Vireo, which has been serving tens of thousands of patients with safe, reliable products for over a decade.
Expanding Access and Product Offerings
Vireo’s Green Goods® dispensaries, now fully licensed for adult-use sales, offer a comprehensive suite of both medical and adult-use cannabis products. Consumers can now access a wide range of form factors, including flower, pre-rolls, edibles, and beverages, across all eight of Vireo’s strategically located retail outlets. These dispensaries are situated in Minneapolis, Blaine, Bloomington, Burnsville, Duluth, Moorhead, Rochester, and Woodbury, ensuring broad accessibility for customers throughout the state.
Alexandra Breant, Head of Market in Minnesota for Vireo, commented on the historic nature of the day: “This is a historic day for our team which we have been preparing for since 2023, and we are honored to share it with patients and new customers across Minnesota. This milestone is more than just expanding access, it’s about building community, fostering inclusion, and continuing to serve Minnesotans with care and responsibility.”
Market Potential and Industry Transition
The introduction of adult-use cannabis sales by non-tribal retailers is a trending development in Minnesota. While tribal dispensaries have been operating within their sovereign territories, Vireo’s launch marks a significant expansion of legal access statewide. The broader economic implications are substantial, with projections suggesting the Minnesota adult-use cannabis market could generate up to $1.4 billion in annual sales and over $282 million in tax revenue, while creating an estimated 20,000 to 40,000 jobs.
This transition has been closely watched, with the Office of Cannabis Management (OCM) overseeing the licensing and regulatory framework. Companies like Green Thumb Industries (GTI), operating RISE Dispensaries, are also set to commence adult-use sales shortly after Vireo, on September 17, 2025, indicating a coordinated market entry among key players. The ongoing news surrounding the industry highlights a dynamic period of growth and adaptation.
Commitment to Quality and Future Outlook
Vireo Growth Inc. emphasizes its continued dedication to its medical patient base while embracing the opportunities presented by the adult-use market. The company’s operational history in Minnesota, coupled with its physician-led, science-focused approach, positions it as a reliable provider in this new era of cannabis accessibility. The company is committed to supporting the state’s transition to a sustainable, locally driven adult-use market, expecting this expansion to drive strong organic revenue growth for the foreseeable future. As Minnesota’s cannabis market matures, Vireo’s strategic entry into adult-use sales is poised to shape its future trajectory.
