PHOENIX, AZ – Jeeter, the company identified as the “#1 cannabis pre-roll brand in the world,” announced the launch of its highly anticipated “Big Game Legacy Packs” on February 7, 2025. This limited-edition release pays tribute to two prominent figures who transitioned from illustrious careers in professional football to significant roles in the burgeoning cannabis industry: Pro Football Hall of Famer Calvin Johnson Jr., a former standout wide receiver for the Detroit Lions and co-founder of Primitiv, and Ricky Williams, a former NFL running back, Heisman Trophy winner, and founder of the Highsman cannabis lifestyle brand.
The collaboration marks a notable intersection of sports and cannabis, leveraging the legacies of these athletes to introduce exclusive products to market. The “Big Game Legacy Packs” are designed not only to offer premium cannabis but also to serve as collectible items for fans and consumers.
Honoring Athletic and Entrepreneurial Legacies
Calvin Johnson Jr., widely known by his moniker “Megatron” during his playing career, was a dominant force in the NFL, earning multiple Pro Bowl selections and setting numerous receiving records before his induction into the Pro Football Hall of Fame. Since retiring, Johnson has become a vocal advocate for cannabis and its potential benefits, particularly for athletes, co-founding the cannabis brand Primitiv. His involvement in the “Big Game Legacy Packs” highlights his continued influence both in sports memory and the cannabis business landscape.
Ricky Williams had a storied career marked by extraordinary talent as a running back, winning the prestigious Heisman Trophy in college before embarking on a professional journey that saw him play for several NFL teams. Post-football, Williams has also become a prominent advocate and entrepreneur in the cannabis space, establishing his Highsman brand focused on celebrating the connection between sports and cannabis culture. This collaboration with Jeeter extends his involvement in the industry, building upon previous successful product partnerships.
Exclusive Product Offering
The “Big Game Legacy Packs” are centered around Jeeter’s popular pre-roll format but with unique enhancements. Each pack contains rosin-enhanced diamond pre-rolls, combining potent cannabis extract (rosin) with crystalline THC (diamonds) to deliver a high-quality and powerful experience. Rosin, a solventless extract, is prized for its purity and ability to capture the full spectrum of the cannabis plant’s compounds, while diamonds represent concentrated THC in crystalline form, known for exceptional potency.
Beyond the cannabis itself, the packaging of these limited-edition packs is designed as a key feature. Presented in a collectible “locker style” format, the packaging evokes the sports theme central to the collaboration. Adding to their collectible value, each pack includes custom enamel pins. One pin features Williams’ iconic jersey number, #34, while the other bears Johnson’s equally memorable number, #81. These details underscore the tribute to the athletes’ NFL careers and add a tangible keepsake element for purchasers.
Strain Profiles: A Taste of Legacy
The collaboration introduces two distinct cannabis strains, each developed in partnership with one of the featured athletes and reflective of their respective brands or preferences. For Ricky Williams, Jeeter is offering the “Sticky Ricky” strain. This strain is described as an indica blend, created by combining the genetics of Blue Mango and GMO Cookies. This marks the fourth consecutive year that Jeeter has collaborated with Williams on a dedicated strain, highlighting the sustained nature of their partnership and the popularity of his previous releases.
The second strain, paying tribute to Calvin Johnson Jr. and his Primitiv brand, is named “Primitiv Megachron.” Also an indica variety, this strain is a cross between Northern Lights and Blueberry. This pairing suggests a profile potentially rich in relaxing and calming effects, consistent with the typical characteristics associated with these classic strains.
Market Availability Across Key States
Launched on February 7, 2025, the “Big Game Legacy Packs” are available for a limited time across a selection of state markets where Jeeter products are typically sold. These states represent significant legal cannabis markets in the United States. Consumers interested in purchasing these limited-edition packs can find them at licensed dispensaries located in Arizona, California, Massachusetts, and Michigan.
Arizona’s recreational cannabis market has seen significant growth since its launch, providing a strong consumer base for premium and novelty products like the Jeeter Legacy Packs. California remains the largest legal cannabis market in the U.S., making it a critical state for any major product launch. Massachusetts has established a robust East Coast market, while Michigan represents a substantial and growing market in the Midwest, bolstered by figures like Detroit Lions legend Calvin Johnson Jr.’s connection to the state. The availability across these diverse regions ensures broad access to the collaboration for interested consumers.
Jeeter’s position as the “#1 cannabis pre-roll brand in the world” (as claimed by the company) provides a strong platform for this high-profile launch, leveraging its established reputation and distribution network to bring the “Big Game Legacy Packs” to market. The collaboration with two respected figures from the sports world who have successfully transitioned into the cannabis industry underscores a growing trend of athlete involvement in the sector and highlights the evolving cultural acceptance of cannabis.
This limited-edition release on February 7, 2025, offers consumers in Arizona, California, Massachusetts, and Michigan an opportunity to connect with the legacies of Calvin Johnson Jr. and Ricky Williams through unique cannabis products and collectible memorabilia.
