From Landrace to Cheetah Piss: Cannabis’s Identity Crisis
The cannabis industry is currently grappling with a branding paradox. While the underlying product—a botanical specimen rich in cannabinoids and terpenes—remains a biological entity, the way it is sold has undergone a tectonic shift. In the span of a few decades, we have moved from the romantic, travel-inspired naming of the 1960s to the aggressive,…
